The agency implemented the campaign as part of the cooperation between Flaschenpost.ch and the Italian Trade Agency. This involves Flaschenpost.ch adding 50 new Italian winegrowers to the 150 already on offer. "We show you the best Italians for more 'Dolce Vita' in your home. Hand-picked from the largest online selection of Made in Italy wines," co-CEO and co-founder Dominic Blaesi is quoted as saying on the website. The wines on offer are also marked with the "Dolce Vita" label. The label is intended to stand for particularly enjoyable drinking and the highest quality - a true "Made in Italy" experience.
Jeff Zürich developed the creative idea, while Nova Impact took care of the planning and booking of the poster campaign. The campaign is being played out in two flights and can be seen on the left and right banks of Lake Zurich plus at selected S-Bahn stations in the city of Zurich.
Responsible at Flaschenpost: Dominic Blaesi (Co-CEO and Co-Founder); Lea Vogler (Product Manager); Imke Sundermeyer (Category Manager). Responsible at Jeff Zurich: Mischa Müller (Art Direction); Peter Day, Stephan Gimmi (Creation); Peter Broder (Project Management). Responsible at Nova Impact: Marcel Bieri, Larissa Mörgeli (Senior Media Consultants).
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The imposing, massive and deep red "Micarculum Primitivo" meets the distinctively spicy Emmentaler AOP Gotthelf. The fruity-sweet bouquet of the "10 Year Old Tawny Port" perfectly ensnares the gout of the velvety, full-bodied Emmentaler AOP Eidgenoss. In the collab between Emmentaler AOP and the online wine merchant Flaschenpost, enjoyable cheese-wine matches are celebrated and exclusively curated by cheese sommelier Monika Bösch and wine sommelier Hakan Cap. Always with the aim of highlighting the variety of Emmentaler AOP and the comprehensive wine assortment of Flaschenpost as well as to make it a gluschtig experience for the viewers.
For this collaboration, Zimmermann Communications designed and realized various video and image stories. These stories are published on the Instagram channels of Emmental and Message in a bottle and supplemented with a promotion. The presence in the Flaschenpost newsletter and a specially created landing page on emmentaler.ch round off the campaign.
Responsible at Emmentaler Switzerland: Annemarie Boos (Senior Manager Brand, Marketing & Communication, Sandra Wiedmer (Marketing & Communication Manager), Monika Bösch (Cheese Sommelier). Responsible at Flaschenpost Services: Anouk Naegeli (Social Media Manager), Hakan Cap (Wine Sommelier). Responsible at Zimmermann Communications: Christoff Strukamp (Creative Direction), Sonja Zimmerli (Art Direction), Florian Bieniek (Project Management), Dominik Mätzener (GF Consulting). Photography and film: Ramon Alder, Gianni Peng. Realization/implementation of social media measures and landing page: Zimmermann Communications.