Fisherman's Friend Archives - m&k https://www.markt-kom.com/en/tag/fishermans-friend/ The creative side of the economy Fri, 17 Jun 2022 19:37:52 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Fisherman's Friend Archives - m&k https://www.markt-kom.com/en/tag/fishermans-friend/ 32 32 Unikat setzt ein starkes Zeichen für Fisherman’s Friend https://www.markt-kom.com/en/kreativity/kampagnen/unikat-setzt-ein-starkes-zeichen-fuer-fishermans-friend/ Wed, 24 Mar 2021 14:01:59 +0000 https://www.markt-kom.com/?p=131509

Mental strength is already deeply embedded in the brand DNA of Fisherman's Friend. But the English pastilles also have a health aspect to their history. It was an English pharmacist on the rugged northwest coast of England who invented the recipe in order to provide fishermen suffering from colds with an effective remedy.

The Zurich agency Unikat has now brought these two dimensions strikingly to the point. Three particularly popular flavors are used.

Responsible at Dabso: Marcel Rebmann (CEO); Andrea Gloor (Brand Management). Responsible at Unikat: Daniel Meier, Patrick Lienert (creation); Simone Jung (consulting).

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