On January 29, 2026, Bitpanda launches Europe's most comprehensive investment offering within a fully regulated app. With access to more than 10,000 stocks and ETFs, customers can invest across all major asset classes. In combination with Europe's largest crypto offering and precious metals trading, Bitpanda aims to offer the broadest investment universe in Europe in one app.

Christoph Waltz as brand ambassador

The transformation into Europe's leading investment app is accompanied by a comprehensive communication campaign. Two-time Oscar winner Christoph Waltz is the face of this pan-European campaign, which is being rolled out across numerous channels. It is complemented by various activation measures, including a Twitch streamer challenge and a series of educational content formats.

Evolutionary step for the financial market

Eric Demuth, President and co-founder of Bitpanda, explains: "Eleven years ago, we made cryptocurrencies simple and secure for everyone. Today, we are taking the next evolutionary step - for Bitpanda as well as for the financial market: for the first time, we are bringing all markets and asset classes together in a single app."

While 79% consider saving to be important, only 47% have actually been able to put money aside in the past six months. Savings are particularly high in German-speaking Switzerland (50 percent), and significantly lower in French-speaking Switzerland (41 percent) and Ticino (31 percent). The most important reason is to protect against unforeseen expenses (71%). Younger people under the age of 30 are more likely to save for home ownership.

Pension provision: savings account remains favorite

When it comes to pension solutions, the classic savings account still dominates (71%). More than half also have a 3a account, but only 31% use a securities solution. The 15 to 22-year-olds in particular show an affinity for modern forms of investment: 39% use share or ETF savings plans.

Financial knowledge with gaps

Despite a keen interest in financial topics, 60 percent rate their knowledge as mediocre at best. 69% criticize the inadequate teaching of financial literacy at school. Three quarters of respondents would like to see financial and pension topics more firmly anchored in the classroom.

Uncertainty about the future

Today, 57% feel financially comfortable, but when looking ahead, this figure drops to 44%. The main concerns are the stability of the pension system (24%) and possible pension gaps (20%). Skepticism is particularly pronounced in the 30 to 44 age group.

Early retirement remains wishful thinking

More than one in two people under 65 dream of early retirement - but only 11% are taking concrete steps. Looking back, 37% of over-65s say they want to take a different approach to their pension planning.

Advice remains central

Despite growing digital offerings, personal interaction remains crucial: 53% have already used traditional advice from a bank or insurance company. However, younger people in particular are increasingly open to digital formats.

The study shows a clear discrepancy between financial wishes and actual implementation. "These concerns can be significantly reduced through proactive financial planning, as offered by Baloise with its insurbanking model," says Clemens Markstein, CEO of Baloise Switzerland. Early provision and financial education are seen as crucial to narrowing the gap between aspirations and reality.

For the current advertising campaign, Swissquote is positioning itself with a visual and symbolic break with the traditional financial world. At the center is an advertising film in which a woman rides a bull through an urban setting - an image that reinterprets the well-known "Wall Street bull". The campaign is explicitly aimed at a broad audience, including women, and aims to set an example of openness and accessibility when it comes to investing.

The ad also highlights Swissquote's sponsorship commitment to the UEFA Women's Euro 2025. The key message: "Take your finances by the horns."

The campaign was conceived by Cavalcade, the film was directed by Erik Morales and produced by Blur in Barcelona. In addition to the central spot, the campaign will be played out via various channels - including TV, digital out-of-home formats, posters and online advertising media.

Responsible at Swissquote: Jan De Schepper, Chief Sales and Marketing Officer; Romain Le Baud, Head Marketing; Camille Padel, Brand Marketing Manager; Fanny Vario, Brand Manager. Responsible for Cavalcade: David von Ritter, Creative Director, copywriter; Arbnon Pajaziti, Art Director; Emma Parente, Graphic Designer; Nina Hugentobler, Client Director; Patricia Azevedo, Account Manager.

Franklin Templeton, together with the agency Foundry, is implementing a new Europe-wide campaign aimed at financial advisors that positions thematic investing in a broader context. Under the title "See the Big Picture", the campaign aims to draw attention to less visible but fundamental drivers of economic and social transformation - including the increasing demand for energy, the need for smart infrastructure and the expansion of clean technologies.

According to Franklin Templeton, the visual narrative of the campaign stands for forward-looking investing that thinks beyond short-term technology trends. "For us, thematic investing is not about chasing hypes. It's about recognizing long-term changes that affect people's lives and identifying the opportunities for investors to align these with their investment goals," says Heike Andrews, Director EMEA Integrated Marketing at Franklin Templeton.

A central element is therefore a 30-second brand film that deliberately works with AI-generated images. The aim is to make the interplay between innovation, people and the environment visually accessible and to invite a change of perspective.

The campaign is based on findings from conversations with consultants and customers and, according to Foundry, was specifically geared towards their information needs. "Complex topics don't need complicated words. They need stories that are relevant - and effective," explains Sacha Moser from Foundry. Advisors should be able to use the stories to "create real added value in client meetings", he continues.

In addition to the brand film, digital formats, website takeovers, banner advertising and a 15-second TV spot are used.

Liqid positions itself as an uncomplicated way for private investors to diversify their portfolio. The integration of private equity in the smart money portfolios is particularly emphasized. Under the claim "Join the smart Money", the campaign focuses on the advantages of asset management solutions. The headlines pick up on the versatility of the smart money portfolios, and the steady line "This is smart money" positions Liqid as a pioneer in digital asset management.

The measures have been available since the beginning of February on high-reach online media and publications such as the Business Week, the Daily Mirror or the Handelsblatt to see. AI-supported processes were also used to create the assets.

Responsible at Liqid: John Hein (Head of Marketing), Tim Hrymon (Creative Operations Manager), Sampo Hänninen (Creative Director). Responsible for Foundry: Lennart Frank (Creative Direction Concept & Copy), Anke Heyser Ramos (Account Management), Marcos Sequeira (Art Direction), Leon Marenbach (Senior Copywriter), Louis Bouteille (Motion Design), Gregor Wollenweber (Production), Sacha Moser (Brand Strategy).

In the current campaign, Sir Mary turns sleeping people into the main characters. Four films with different settings carefully and gradually unfold their curiosity - by making it clear, disturbance by disturbance, that nothing can disturb PostFinance customers from their carefree sleep. No matter how loud, wet, intrusive or annoying the surroundings are. The films are played out as classic TV commercials as well as via all digital and social media channels.

Attention-grabbing still and moving image motifs are used on (D)OOH and in digital ads: sleeping people - with open mouths, twisted lips or in curious positions - illustrate the campaign's message in combination with the surprising sleep headlines.

The measures can be seen throughout Switzerland in mid-April on TV, online, on social channels and (D)OOH. Further digital activations and audio spots will follow in the second half of the year.

Responsible at PostFinance: Anna Tschaggelar (Marketing Manager), Florian Grützner (Marketing Manager), Ron Sinoimeri (Marketing Manager). Responsible at Sir Mary: Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Sandro Heierli (Art Director), Torben Cording (Senior Art Director), Sebastian Boucharéb (Senior Copywriter), Tobias Natterer (Copywriter), Florian Maissen (Graphic Designer), Jasmin Jost (Senior Account Manager), Sinah Bucheli (Junior Account Manager), Anna Jakrlin (Digital Strategist), Nicolas Hostettler (Managing Director), Daniel Zuberbühler (Managing Partner). Production: Czar Film (Production): Bart Timmer (Director), Wouter Westendorp (DoP), Florian Nussbaumer (Executive Producer), Sandy Blum (Producer), Nadia Stähelin (Production Assistant), Carlo Eposito (Photo-Producer), Marko Strihic (Editor), Post Office Amsterdam (VFX), Patcharee Sa-ardkitinun (Grading), DubDub (Sound Design & Mix), Ballad (Music), Michel Hoffmanns (Post Producer CZAR), Markus Mueller (Photographer), Tristan Siefert (Moving Stills DoP). Media: Havas Media: Adrian van Velsen (Head of Strategy), Tiziana Arcadi (Senior Account Manager), Lena Rüdisüli (Account Manager); Webrepublic: David Rubeli (Consultant Programmatic Advertising), Michelle Ryf (Consultant Performance Marketing), Nicola Muri (Senior Consultant Performance Marketing), Marlon Bär (Consultant Social Media Marketing, Johannes Ardelt (Consultant Media & Strategy), Vanessa Pinter (Account Director).

Following the successful launch of five sustainable thematic funds in the fall of 2024, Zürcher Kantonalbank’s asset management division is taking the next step in the ETF segment in partnership with Swisscanto and expanding its offering with the four sustainable «ESGeneration SDG ETFs». The new product is based on proprietary indices and is available through both ZKB and other banks. And it can be used in even the most unusual everyday situations, as the accompanying launch campaign is designed to show.

In collaboration with TBWA\Zurich, ZKB developed a B2C/B2B2C campaign featuring 360-degree initiatives based on the overarching concept «Why not now?» The goal: to highlight the uniqueness, simplicity, and sustainability of the «ESGeneration SDG ETFs.» This resulted in an eye-catching key visual, two TV spot variations tailored specifically to target audiences with varying levels of financial literacy, and an SRF stock market sponsorship.

Take the escalator to the countryside

As the central element of the campaign, a woman—smartphone in hand—rides upward on a lushly landscaped escalator in an unusual pose. With an intense gaze directed at the camera, she invites viewers to invest now. To maximize the visual impact, the set at the Olma exhibition halls in St. Gallen was elaborately decorated with real plants native to Switzerland during the photo shoot.

The visual is being used on various large-scale posters in high-traffic cities across Switzerland. In addition, starting in mid-April, a special mega-poster at Zurich Central Station will attract attention. A section of the key visual will be covered with plants to emphasize the products’ focus on sustainability. On digital channels, the physical mega-poster will also be brought to life using CGI.

Customized Strategy

To ensure effective media placement, Webrepublic developed a tailored media strategy aimed primarily at independent and informed investors in German- and French-speaking Switzerland. For each age group, the appropriate key media outlets were identified, with a focus on high-reach channels in line with the upper-funnel objective. An increased use of video content is intended to convey the core messages even more clearly.

Branding Days, featured on high-reach news platforms, are intended to further boost the visibility of the new product line during the first week of the campaign. At the same time, Meta and YouTube serve as touchpoints for storytelling, while LinkedIn is used for more in-depth content-driven communication.

Alongside traditional ads, the social media campaign generates increased attention within the organic networks of relevant thought leaders. In addition to traditional print ads, OOH placements complement the digital presence with a selective “cherry-picking” approach focused on relevant financial institutions.

Person in charge at Zürcher Kantonalbank (campaign): Jan-Hendrik Völker-Albert, Melania Molinari, Alexandra Rahm, Bernhard Gschwandtner, Sandro Moccetti, Dominik Streich, and Pham Kim Phung. Creative Director at TBWA\Zurich (Strategy, Concept, Creative): Manuel Wenzel, Sarah Rüegger, Stéphanie Seematter, Naomi Gulla, Selina Engeli (Creative), Claudia Sigg, Sina Gelin (Consulting), Lukas Diem, Julia Lenauer (Strategy). Person in charge at Vido Video (Production): Stefanie Bereiter (Executive Producer), Future Punch: Jonas Riemer, Pascal Schuh (Directors), Stephan Fallucchi (Director of Photography), Maurice Haas (Photographer), Jane Lord, Eftihia Baka (Lead Actors), Daniel Seelos, Tim König (Post Supervisor/VFX), Dom Catena (Editor). Responsible at Webrepublic (Media): Nadine Schuler, Kevin Haab, Meret Jean-Petit-Matile, Sandra Fischer, Andrea Giovanoli, Pablo Buettikofer, Chiara Naunheim, and Beatrice Krischan. Person in charge at Blish (Production): Jlona Kopf, Jana Weber, Fabrizio Rutishauser, Rebecca Gerritsen, Jessica Kottmeyer, Roman Aebi, Martin Sautter, and Jasmin Knecht.

While conventional global ETFs usually only invest in equities, the new ETP also includes bonds, commodities, precious metals and cryptocurrencies. Olga Miler, Index Advisor of the ETP, explains: "The world is changing rapidly - but traditional world ETFs remain static and often only invest in equities. With the Smart All World ETP, we are giving private investors the opportunity to invest in the markets of tomorrow, simply, transparently and across different asset classes."

The Smart All World ETP invests specifically in sectors with growth potential, such as artificial intelligence, cloud computing, robotics and renewable energies. It also focuses on commodities such as lithium, real estate for stabilization and sustainable bonds to reduce fluctuations. Cryptocurrencies are also part of the portfolio.

Roman Przibylla, Head Investments at Maverix Securities, emphasizes the approach: "Time and again, we see that it is difficult for private investors to create broad diversification across all asset classes in their portfolio. Our vision is to enable them to do this with a simple solution."

With a management fee of 0.50 % per year and a minimum investment of CHF 100, the ETP is intended to offer long-term investors a cost-effective way to diversify their portfolio. Further information is available on the Website of Maverix.

People who have their finances in order live better lives in many respects. Bank Cler presents the many positive effects in its image campaign launched in summer 2024 with a humorous film series, among other things.

At the end of the year, the bank and its core agency Neu Creative Agency activated the communication platform with various measures. To this end, the bank places the topic of finance in the context of a New Year's Eve party. The main protagonist is a young man who starts the countdown to the new year a little early - and loudly - and thus irritates his fellow revelers. The message is that those who have their finances in order will also celebrate the New Year more euphorically. The film gained widespread visibility on YouTube and Instagram between Christmas and the end of the year.

In the final weeks of the year, a series of display banners also placed the topic of financial well-being in the context of other seasonal themes and encouraged people to take advantage of Bank Cler's advice as a first step towards the benefits of regulated finances.

Even easier to digest than the banners are various content formats that continuously address different aspects of financial well-being in a surprising and entertaining way on social media.

The campaign is activated continuously and picks up on current events and target group-specific topics. The measures range from the image level to the promotion of individual Bank Cler offers.

Responsible at Bank Cler: Gregor Eicher, Barbara Tanner. Responsible at Neu Creative Agency: Simon Rehsche, Nico Ammann, Sandy Pfuhl, Adrian Staehelin, Elif Soysal, Pian Gumpp, Fabienne Schoberth, Romana Schmidtpeter, Fadi Nemr. Directed by: Samuel Morris. DOP: Fabio Tozzo. Film production: Marty Trezzini. Production: Gianluca Trezzini, Yves Marty. Sound: Dubdub.

Financial and insurance matters are often a challenge: piles of documents, opaque offers and rising costs leave many people in despair. This is precisely where the new campaign from finance and insurance company Monestra comes in. In a series of humorous online and social media commercials, typical everyday scenarios are presented in an authentic way in which everyone will recognize themselves: from exploding health insurance premiums to chaotic piles of paperwork and jargon battles when it comes to pensions.

In the commercials, the two founders Fabian and Michael appear in person to save the day. They present solutions with charming ease and bring order to chaos with their likeable manner and unique appearance.

Responsible at Monestra: Fabian Ferreira, Michael Ünes (Managing Director and founder). Responsible at Andfrank: Katie Eugster (Junior Art Director), Ramon Alder (Creative Direction), Florian Bieniek (Brand Director & Media), Nico Strässle (Managing Director). External partners: Nektar (Production), Leo Graf (Director & Edit), Yannic Krayss (DoP), Sven Bischof (Producer), Luca Zellweger (AC), Rouven Niedermaier (Gaffer), Simone Egner (H&M), Leuchtturm (Rental), 1291 Productions (Studio).

Signs as a symbol of harmony

The sign is intended as a central symbol of the harmony between the environment and money that UmweltBank has been practicing for almost 30 years. The campaign aims to raise awareness of the fact that sustainable banking is not only possible, but can also be profitable. The aim is to acquire new customers. In order to generate leads, the campaign is run via digital channels. Lead media are online videos and display ads that lead to a special landing page. "Our world is characterized by division. The drive and core message of the & campaign is not to divide, but to bring together," says Stefan Amtmann, Managing Director of Noga.

According to UmweltBank, the campaign represents its largest campaign impact in years and is to be continuously expanded with new advertising material. Even after the end of the regular campaign period, the "&" concept is to remain UmweltBank's communicative umbrella concept.