Zwei Wealth has strong aces up its sleeve: As a link between wealthy Swiss:in and service providers, banks and asset managers, they enable their clients to invest their money intelligently. A small revolution in a very opaque market. Now the task is to make this exciting product known: for this, Zwei Wealth relies on Collective's expertise.
"We act and think like a startup: lean, bold, disruptive. Collective quickly understood our brand, captured our goals and presented cost-effective solutions that convinced us," says Nadeschda Hoidn, who is responsible for marketing and communications at Zwei Wealth.
"Especially for small brands, it's about generating leads quickly, measurably and cost-effectively with intelligent marketing..." explains Lars Kienle of Collective. "Furthermore, we also want to stage ourselves in unconventional ways, and show people: Wealth Management 2023 means maximum transparency and intelligent solutions for every need."
"In an opaque market where every provider thinks of themselves first and sells expensive in-house products, Zwei Wealth comes across as refreshingly different. As independent advisors, they really do think about the customer first. We make the same claim for ourselves: transparent, human, to the point.
Zwei Wealth and Collective have a lot in common. We are happy to be able to accompany this exciting player!" says Joël Wyss on behalf of Collective.
Responsible at Collective: Lars Kienle, Joël Wyss, Dino Reichmuth.
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BLKB has the best reputation among Swiss banks - as shown by the new Reputation Study Swiss Banks 2022 the
Swissreputation Group, which includes detailed results on the reputation of a total of 36 banks in four sectors. The main drivers for the ranking are the topics of financial stability and the bank's commitment to sustainability. These drivers are now also the pillars of the new BLKB campaign by Brinkertlück.
In it, the agency uses its own creation of the coat of arms of the Canton of Basel-Landschaft, the "Siebedupf". This draws attention to the position of the Basel-Landschaft region and BLKB in the Swiss banking industry. The content of the campaign is the connection between BLKB's financial stability and sustainability commitments. For this purpose, the terms "rock solid", "finances", "franc", "fantastic" and "fabulous" are staged with the sieve dupf. The campaign deliberately avoids any elaborate staging in order to emphasize the simplicity of the matter and let the facts speak for themselves. More and more bank customers are switching to the cantonal banks in search of stability and security.
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Maria Leindl from Google.
In front of around 40 guests from the finance sector, insiders and experts from the industry spoke about topics such as agility, cross channel tracking and lead generation.
In the various presentations, it quickly became clear that fintech companies have to consider aspects from a wide range of areas in the course of the necessary digitization, from legal to tracking to the question of who can best be addressed with one's own products and when.
Right at the beginning, Marcel Oppliger, Managing Director of the hosting agency, gave the following advice: "It is not enough to simply digitize in order to save costs. You have to build the digital experience around the customer and their needs and offer them added value." Particularly in the banking and finance sector, where trust in an institution plays a major role, apps, for example, should not replace personal contact but complement it in a meaningful way.
Maria Leindl and Konstantin Speck from Google then gave an overview of current trends and presented exciting studies on online marketing in the financial sector. "Swiss people are more likely to inform themselves about financial products and services in Google search and to a lesser extent about brands," said Maria Leindl.
Afterwards, the specialists from Dreifive showed how to gain the trust of customers in the long term and retain their loyalty to their own financial institution. Thus, first-hand information on trends and developments in the digital world was presented. The audience learned which marketing tricks are necessary to gain competitive advantages in the market. Carina Hummel, Teamlead Digital Campaigns, pointed out the great importance of tracking: "A comprehensive tracking concept is important, because without it, the various touchpoints or channels in a user's customer journey cannot be properly evaluated."
Financial companies that are active in online marketing have to deal with various legal stumbling blocks. Konrad Meier from Ernst & Young (pictured below) gave an overview of this topic. He is Senior Manager Legal, Regulatory & Compliance at the consultancy and spoke about compliance in digital campaigns.
Thomas Petrozci, Head of Social Media at Dreifive, concluded by showing how financial companies can use social media channels for lead generation. Based on a study by Facebook in collaboration with Accenture, he presented the requirements that millenials place on the customer relationship with a bank. Here, too, it became clear that digitization is essential for the financial sector.