The police profession is multifaceted and entails a great deal of social responsibility. The aim of the collaboration between Fe Agentur and the Zurich Cantonal Police is to make the diverse job profiles of the Kapo more visible, attract new talent and strengthen the loyalty of existing employees.

According to the agency, it was able to impress with an approach that focuses on people's personal strengths and shows that many already have the potential for this profession. "We want to convey the world of the cantonal police in a genuine and unfiltered way, break with stereotypes and develop an employer brand that matches the values and real-life experience," explains Managing Director Karin Renold.

The implementation of the campaign will start in the coming months, with an initial roll-out in the second half of the year.

With its range of services, the Echo Group aims to appeal to companies that want to position their brand sustainably and bring it to life with innovative events. As an established event location, The Hall provides the infrastructure for physical, hybrid and digital events, while the Fe agency with locations in Baden, Zurich Stettbach and Düsseldorf consists of the three business units Branding, Campaigns and Corporate Events.

"With the Echo Group, we are creating a unique offering that seamlessly combines marketing and event measures," says Dominic Fontijn, Co-CEO of the new group and co-founder of Fe Agentur. Christian Mathys, CEO of The Hall, adds: "Our partnership combines concept development and event location - setting new standards." In summary, clients will benefit from a 360-degree offering that includes a holistic strategy and expertise, stringent brand communication and innovative experiences.

From March 2025, the Echo Group will be launching its own event formats in The Hall. The "Echo Originals" series will demonstrate the Group's expertise. The program includes the keynote series "Denkwiese25" on 7 March, a live concert by "Sing meinen Song" on 11 April as well as comedy and gospel events throughout the year.

Wittwer joined the agency in March 2024 and, as Head of Strategy & Communication, is responsible for strategic development and overarching communication tasks. Previously, he was Head of Corporate Communication at Mammut and Senior PR Consultant at Grip.

Focus on growth and further development
With the expanded management team, Fe intends to further expand its strategic and communication skills. "With Karin and Jonas on the Executive Board, our skills complement each other perfectly," says Christoph Enderli. Karin Renold also emphasizes: "Jonas combines strategic foresight and communicative strength. I'm looking forward to creating momentum together."

The FE Agentur has developed a website in close cooperation with the Canton of Aargau's location promotion agency, which is intended to appeal to international investors, Aargau companies and those interested in setting up a business. The platform has a dynamic user interface and an interactive map that shows research and education as well as innovation funding opportunities in Aargau. With modern API interfaces, the website also provides continuously updated information and is intended to strengthen the digital presence of the Canton of Aargau.

Digital business card

The new website is intended to position Aargau as an economically attractive location and present relevant information clearly. At the heart of the website, the interactive map visually highlights the innovation promotion landscape. With this digital solution, companies can see important locational advantages and offers at a glance.

Furthermore, an image film is currently being produced that presents the advantages of the location from the perspective of internationally successful companies that have their headquarters in Aargau.

Responsible for location promotion: Jelena Teuscher (Marketing Project Manager). Responsible at F/E: Luisa Villiger, Simeon Meder (consulting), Robin Schärer (web design), Danusha Kuchtova (text support), Karin Renold (concept). Programming: Opten. Photography: Photo Basler.

The new corporate design combines Laufenburg's historical identity with a fresh, contemporary look. In a broad-based workshop with a project group from the entire city administration, the city's DNA was developed in order to translate the essence into the claim "More than the Rhine". Concise sub-claims reflect the cultural and economic diversity and show how the city harmonizes tradition and progress.

The bold decision to use a minimalist logo in four color combinations frees up the town of Laufenburg to communicate in a way that is both varied and consistent. "The logo gets to the heart of the town's history," explains town clerk Marco Waser. "The lower rapids 'Laufen' stand for the river and the old fishing settlement, while the castle on the Schlossberg symbolizes the historical power of the Habsburgs. Past and present are thus united in a clear, simple symbol."

Digital presence rethought

The municipal website was redesigned together with I-web in terms of content and design and remains true to its purpose as an information site. F/E has given the existing pages an appealing look and highlighted the most important elements. Targeted landing pages are now used along the entire resident journey.

In addition to the start page, there is a Leisure page with local insider tips as well as a humorous Welcome page for newcomers. The Tourism page offers visitors and residents a brief overview of the sights and leisure activities, while the Portrait brings together the city's values and is also used for employer branding.

Step by step to a comprehensive experience

The broad application of the subclaims and the landing pages play a key role in making the offering consistent across all communication channels and developing it further along the resident and employee journey. The aim is also to create an authentic experience for all stakeholders beyond the website and for the population to participate in experiencing the brand.

Inspire in the live moment

The highlight was the brand unveiling at the "Hela" autumn fair on October 11, 2024, where residents were able to experience and actively shape Laufenburg's new identity at the interactive exhibition stand. The campaign where visitors could mark their favorite places in the city with pins under the hashtag #minLieblingsplatz and thus contribute to the further attractiveness of Laufenburg was particularly popular.

Responsible at Stadt Laufenburg: Marco Waser (Town Clerk I), Ivan Brigante (Town Clerk II), Marco Schwab (Head of Regional Social Services), Luana Alfano (Head of Residents' Services). Responsible at F/E: Melina Riso (consulting), Amrit Dhillon (design), Danusha Kuchtova (text and concept), Noemi Rohner (production, trade fair appearance), Jonas Wittwer (strategy and communication), Karin Renold (concept). Photographers: Lukas Moesch Photography, Lara Kaiser Photography.

Fe Agentur will take over the management of Work Life Aargau at the beginning of July 2024. The Baden-based agency, which specializes in employer branding and live marketing, will work together with businesses, associations and the canton of Aargau to strengthen Aargau as a workplace location and aims to provide new impetus to support companies in the battle for skilled workers.

Work Life Aargau was launched in 2019 by the Canton of Aargau to promote Aargau as a business location together with Aargau companies and business associations - the Aargau Chamber of Industry and Commerce (AIHK) and the Aargau Trade Association (AGV). About the Online platform Since then, the canton of Aargau has been positioned as an attractive place to work beyond the canton's borders and Aargau companies have been supported in the battle for skilled workers.

The Work Life Aargau association has a broad base and is made up of the participating companies and numerous cooperation partners with services for skilled workers. The management was taken over on an interim basis by the cantonal location promotion agency during the development and set-up work. Following the successful development work, the management of the association is now to be handed over to an external partner. The Fe Agentur in Baden won the public tender and will take over the management of the office on July 1, 2024. "The Fe Agentur has all the skills that are crucial for the further development of Work Life Aargau - it impresses with its many years of experience and great innovative strength. In addition, the renowned Baden-based agency has an excellent network in the canton of Aargau," says Karsten Bugmann, President of Work Life Aargau, with conviction.

Creating added value and setting new impulses

Together with the sponsors of Work Life Aargau, Fe wants to further strengthen Aargau as a workplace location through networking, know-how transfer and the use of synergies, as well as sustainably anchoring its image as an innovative and attractive place to work and live among skilled workers and the population. "We want to offer Aargau companies real added value in the battle for skilled workers through Work Life Aargau, provide new impetus and make a contribution to promoting the Aargau economy through this commitment in line with our motto 'we rise by lifting others'," explains Christoph Enderli, co-founder and partner of the Fe agency.

"I'm delighted to be playing for my home team after returning to the agency side," says Jonas Wittwer, who has his roots in Aargau. "I'm excited about the task of supporting a wide range of clients with their different goals and needs, providing strategic advice and developing inspiring stories."

As Head of Strategy & Communication, Wittwer will be responsible not only for the further development of clients but also of the agency and will take on overarching communication tasks. In addition to strategy development, this also includes corporate communications and the ongoing development of F/E's catalog of services.

F/E Managing Partner Christoph Enderli, who has repeatedly worked with Wittwer on various projects in recent years, emphasizes his strategic and communicative flair: "We are excited about the impetus that Jonas will bring and look forward to advancing our clients together."

Wittwer began his communications career in 2016 as a communications consultant at a PR agency in Zollikon ZH and moved to Swiss sporting goods manufacturer Mammut in 2019 after a stopover at Siemens. After just a short time, he was promoted to Group Communications Manager in 2020 and took on global responsibility for internal and external communications as Head Of Corporate Communication in the same year. After three years - most recently as a member of the extended Executive Board - Wittwer moved to Zurich-based communications agency Grip in 2023 as Senior PR Consultant, where he looked after clients from the technology, finance and lifestyle sectors. He was also a top athlete and spent more than ten years as a floorball goalkeeper in the top Swiss league for the top clubs GC and Alligator Malans as well as in the Swiss national team.

On Saturday, the copper-colored SOB streetcar in Zurich was transformed into a concert stage for Dabu Fantastic. Passengers were to be offered an unforgettable musical journey. The tickets were raffled off exclusively via the social media channels of Schweizerische Südostbahn SOB and the media partners Radio24, Radio Pilatus and Züri Today in the weeks leading up to the event.

During the event organized by Fe and Gadget Abc Entertainment Group, fans and media had the opportunity to meet the band in person and get autographs. The SOB streetcar, used as a "moving stage" on this day, has been running in the city of Zurich since the beginning of April 2023 and will continue to do so until mid-January. With its eye-catching design, it advertises a public transport service - from home to the destination of the SOB lines.

Ambassador for all tourist lines

The event marks the beginning of the collaboration between SOB and singer Dabu from Dabu Fantastic. With his management, booking and label Gadget, Fe and the SOB are gaining an established partner with a large network and expertise in the entertainment industry. Dabu is a passionate train passenger, because "I can work or let my mind wander while traveling by train. That's when things happen that wouldn't happen otherwise."

Hiking, traveling, making music with Dabu

The podcast "Dabu Hikes", in which the musician and Nik Hartmann set off on a rain hike on the Voralpen-Express, has already been realized. On the Treno Gottardo from Zurich to Locarno, the musician encouraged his followers to take a trip to Ticino. And with "Find Dabu", the singer could be located on a specific train with more and more clues - with an exclusive song premiere as a reward for the finders. A bouquet of activations for the upcoming SOB campaigns is planned. Other creative projects are also in the pipeline.

Responsible at Schweizerische Südostbahn: Reto Ebnöther (Head of Marketing & Sales); Andi Huber (Product Manager Treno Gottardo); Conradin Knabenhans (Media Spokesman). Responsible at Gadget Abc Entertainment: Sherlyn Müller (Brand & Partnerships). Responsible at Fe Agentur: Karin Renold (management); Patric Neeser (concept and project management); Janine Bachmann (art direction); Danusha Kuchtova (text).