As of now, the new 360-degree campaign for Calida's DeepSleepWear line can be seen nationally and internationally. It consists of an ad and poster campaign, videos, website, SoMe, new hangtags, new packaging and an associated logo. The Zurich-based design studio Charles Blunier & Co., which has already worked for the traditional Swiss brand in the past, is responsible for the campaign.
"This innovative collection has the potential to strengthen the brand's appeal and increase awareness for a younger, international audience with a modern campaign," says Charles Blunier. "With the accompanying logo, we additionally set a sign for the future and for identification with the brand. For an innovative fashion and lifestyle brand.".
The campaign was implemented in collaboration with German fashion photographer Thomas Lohr, who, according to a press release, "is one of the most renowned in his profession."
Responsible at Calida: Alexandra Helbling (Managing Director, Member of the Executive Board) Janine Weiz-Bühler (Director Brand & Product, Member of the Executive Board), Michael Haag (Head of Marketing), Milena Silvestri (Visual Communication & Media), Celina Spescha (PR - & Communication Manager). Responsible at Charles Blunier & Co: Charles Blunier (Overall Responsibility and Creative Director), Romy Strasser (Art Director), Yves Kellenberger (Design & Photo Direction), Chanel Kah Yin Liang (Lead Digital Visual Communication), Simon Tellenbach (Managing Director), Lena Staeheli (Head of Editorial & Projects), Barbara Kallenberg (PR & Communication) , Thomas Lohr (Photographer), Jorge Marin (Digital Technician), Romain Wygas (Videographer) Esther Matilla c/o Management (Stylist), Lock Studios Barcelona (Production).
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Zurich Airport is an attractive center for fashion fans. In order to carry this to the outside world, Jim & Jim has opened a new store in the First edition of the campaign already developed a campaign and produced moving image content for digital communication. Now the campaign is going into extension and will be more extensive, Jim & Jim informs.
The campaign consists of a five-part moving image series and visual communication for the Airport Fashion Weekend at Zurich Airport. This includes a teaser video, as well as the photographic processing of various print formats. The brands involved are H&M, Bayard, Jelmoli, Hallhuber and Grieder.
Video series with the looks of the partner brands
This year, too, the question "What's your style?" is at the heart of the fashion campaign. The video series shows eight different looks from the partner brands at various locations around Zurich Airport. The aim is to draw viewers' attention to the shopping on offer at the airport and inspire them to shop in the Fashion Partners' stores. The content is played out on various channels (Instagram, YouTube, Facebook). In addition, the videos can be seen on the digital pillars at Zurich Airport.
At the "Airport Fashion Weekend" in October, the target group was able to engage with the topic of fashion for a whole weekend and get in touch with the shopping stores. The event included several activations, such as a professional photo shoot in the Circle Tunnel, a tattoo studio, contests, discount promotions, and free experiences in the partner stores.
Responsible at Jim & Jim: Andrin Buchli, Fabio Emch; Idea and concept: Bianca Stofer, Andrin Buchli; DOP: Matthias Kappeler; On-set production: Andrin Buchli; Director: Bianca Stofer; Gaffer: Jonas Stirnimann; AC: Johannes Frei; Runner: Helen Röhrig; Photography: Bianca Stofer; Hair & Make-Up: Kim Steiner; Post-Production and Color Grading: Bianca Stofer; Model Agency: Scout Model Agency; Models: Naomy M., Sherine T., Christopher B. Responsible at Zurich Airport: Mevina Studer, Erich Brändle, Hanspeter Hunger.
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