Friday marks the official end of Migros' online service. The pilot project launched by Migros Aare will be replaced by the company's own delivery service Migros Online. The e-food provider Farmy now wants to "step into the breach" and supply the former Mymigros customers, according to a statement.

In order to bring this message to the affected cities and agglomeration areas - the previous delivery area of Mymigros - a clever poster campaign was created. The two different visuals, point to the departure of myMigros in an unexpected and cheeky way.

As stated in an article of the Handelszeitung of Thursday, Farmy wants to take over not only the customers but also the employees of Mymigros. "We are hiring in certain areas and are happy to receive applications from My-Migros people. Proactively, we have written to some of them via LinkedIn," Farmy co-CEO Roman Hartmann tells the Handelszeitung. This is in the areas of marketing, purchasing and IT. However, couriers and logistics employees are also recruited.

Responsible at FarmyDominique Locher, Roman Hartmann, Fiona Lenz. VResponsible for FamilyClaudio Catrambone, Hanja Heuss, Jan Walser, Alexandra Niggeler, Amanda Bossard.

The campaign aims to show that customers can find everything they need for a complete and high-quality weekly shopping trip in one place at Farmy. In addition, a selected range of brands can now also be ordered from Farmy.

"In addition to fresh products from the region, our expanded assortment now also includes products from selected brands that meet our high quality standards," comments co-managing director Tobias Schubert. "We took this step because feedback from many of our loyal customers indicated that they lacked everyday branded and drugstore items." This gap is now to be closed with the expanded range.

On Farmy's user-friendly online platform, customers can shop conveniently from home or on the go - via app or desktop. Delivery is prompt, plannable and to the doorstep.

With its fall campaign, Farmy invites Mr. and Mrs. Swiss to experience the magic of autumn with Farmy and to convince themselves of the quality of the products - including an expanded range. For the implementation, consisting of digital ads, posters and three charming spots, Farmy again teamed up with the agency Family and filmmaker Chris Santiago.