The 22-year-old Valeria Konecna studied journalism and communication science with a focus on business administration at the University of Vienna. She then got to know the entire spectrum of digital marketing communication at two companies for digital transformation and online business in Austria. She is just as familiar with content marketing, performance marketing and social media marketing as she is with strategic storytelling, social listening, multi-channel campaigns and analytics.
As a representative of Generation Z, she also has valuable qualifications that are important for Eurotax's "Digital First" approach. Konecna speaks German, French, English, Slovakian and Czech.
According to the press release, the newly created function serves as a link between sales and marketing. It is intended to further intensify cooperation between the two departments and generate added value for all Eurotax customers.
Ester Trincado was born in Spain and is no stranger to the automotive industry. Most recently, the 33-year-old was responsible for key accounts at the online platform Car4you for around two years. Trincado originally comes from the IT sector, where she worked in internal and external sales for Hewlett-Packard, among others.
Heiko Haasler, Managing Director of Eurotax, is delighted about the new addition: "Ester Trincado will help us to intensify the support and dialog with our customers with her specific industry experience, but also with her communicative manner". Ester Trincado is also looking forward to her new role with confidence: "I find the combination of the automotive and IT sectors at Eurotax particularly exciting. I am really looking forward to the challenge".
Mario Borri has been editor-in-chief of the publication Autoinformation since February 1. He takes over the management of the info sheet from José Peixoto, who is moving to Citroën. In addition to content, Mario Borri is also responsible for layout, according to a statement. Borri is an experienced automotive journalist. His career began in the mid-1990s at Auto Illustrierte. After successfully graduating from the Ringier School of Journalism, Mario Borri was part of the Bärtschi Media team for almost ten years. He then moved to the free newspaper .ch as a producer and editor. For the last four years, he was editor/realizer at the TV car show "Motorshow".
In order to strengthen the marketing and product management functions, Eurotaxglass's Switzerland Division has decided to no longer combine these two roles under one position in the future, but to fill them in two separate functions. As a result, Céline Tambour has been responsible for Eurotax Switzerland's marketing activities since February 1. Tambour is a French citizen and has many years of experience in the automotive industry, where she most recently worked for Adam Opel in the Digital Marketing & Online Media department. Céline Tambour will be responsible for Eurotax's B2B and B2C advertising, as well as press relations and contacts with associations and trade fairs.
