Eurosport Archives - m&k https://www.markt-kom.com/en/tag/eurosport/ The creative side of the economy Tue, 23 Jul 2024 12:29:14 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Eurosport Archives - m&k https://www.markt-kom.com/en/tag/eurosport/ 32 32 Admeira und Eurosport vereinbaren exklusive digitale Partnerschaft https://www.markt-kom.com/en/markom/admeira-und-eurosport-vereinbaren-exklusive-digitale-partnerschaft/ Tue, 11 Apr 2017 16:48:24 +0000 https://www.markt-kom.com/?p=86108 admeira-eurosport

The Eurosport platform offers detailed information on over 100 different sports, news and background information in real time. Together with its parent company Discovery Communications, Eurosport has secured various top sports rights, such as the 2018-2024 Olympic Games in Europe and the Bundesliga in Germany. Admeira will market the Swiss inventory on the Eurosport.ch/.de/.fr/.it websites and the associated mobile apps and will therefore be able to offer its partners a further sports-savvy, predominantly male target group in future.

"The Eurosport platform is an enrichment of our existing SRG SSR sports offerings on Blick.ch and Bluewin.ch. We are very pleased about this exclusive collaboration," says Arne Bergmann, Chief Sales Officer at Admeira.

]]> Alles neu bei Eurosport https://www.markt-kom.com/en/markom/alles-neu-bei-eurosport/ Thu, 12 Nov 2015 15:19:50 +0000 https://www.markt-kom.com/?p=72836

Since the summer, Eurosport has been wholly owned by the US broadcasting network Discovery. The Americans spent around one billion euros on the purchase of the sports channel. The new owners launched an offensive in the purchase of new sports rights. Aigner-Drews, who also manages the Discovery channels DMAX and TMC in German-speaking countries from Munich in addition to Eurosport: "We have had 8,000 hours of new programming on air since May last year and achieved new ratings records with the Rugby World Cup and the Moto GP." As reported, Eurosport has also acquired the exclusive rights for the Olympic Games from 2018 to 2024.

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And now the sports channel's new look: only a single star remains from the circle of stars, forming the E of Eurosport. The new logo was developed in-house at Eurosport's Paris headquarters. A "stronger visual language" is intended to give the channel a more modern image, while the heroes in the individual sports are intended to document a new closeness to the fans. "Fuel your passion" is the claim for the new image. The brand relaunch will be cross-media advertised with a budget in the millions. Eurosport has a total technical reach of 230 million viewers, 3.1 million in Switzerland.

Peter Ehm

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