In collaboration with Eggli.Eggli and the author and radio host Reeto von Gunten, an audio book was created. This is to be used as a universal customer loyalty tool with a high value appeal, according to the agency. The sociographic characteristics of audiobook users would match Riposa's target group quite closely.

"Horizons - Bedtime Stories for Adults" is the title of the audio production and alludes to the mind-expanding experiences of the protagonists. The material reflects the motives of audio book consumers, for whom escapism and relaxation play an important role. The stories were presented at a late-night reading with the author. In addition, mailings, samplings and online activities are planned around the content.

Responsible at Riposa: Walter Schnellmann (Executive Board), Iva Schnellmann (Marketing Management). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Wolfgang Bark (text/concept), Andrea Huber (art direction), Laurie Morard (graphics) Walter Tagliaferri, Janina Iseli (consulting). Responsible at Eggli.Eggli: Rea Eggli (project management and event organization). Author: Reeto von Gunten. Music: Low Motion Disco.

This year's performance under the motto "A celebration of cinema" is again based on projections in the film city of Zurich. In the festival trailer, however, the immersion in the imaginative world of films is symbolized by several people breaking through several cinema screens, according to a statement. The film, directed by Martin Luchsinger, will be shown from the beginning of September in various cinemas, on television, at Orange Cinema, on the Internet and at the 8th Zurich Film Festival itself. The posters will be in use from the beginning of September.

Responsible at Zurich Film Festival: Nadja Schildknecht (Managing Director, Festival Management), Tanja Arnold (Head of Marketing). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz, Ivan Madeo (creative direction), Sven Rufer (text), Luca Schneider (graphics), Caroline Ronzani, Amanda Portmann (consulting), Suse Heinz (art buying). Implementation Partners: Martin Luchsinger (director), Daryl Hefti (camera), Simon Gutknecht, Philipp Petersson, Clemens Petersson (Yeahh Productions /Who's Mcqueen Picture), Jingle Jungle (music composition and 5.1 mix), Ultra Images (postproduction), Thomas Stöckli (photography), Rainer Schär (picture editing).

The 30-second program tells the story of the regionally much-discussed news about the brown bear M13, which collided with an RhB locomotive a few weeks ago, as a gripping story with a crazy causal chain. Because behind every news story there is a story, which is carefully researched and vividly illustrated by the RTR journalists.

The new spot will be on air throughout Graubünden from September.

Responsible at RTR: Mariano Tschuor (Director), Maurus Dosch (Commercial Director), Esther Bigliel (Communications and Marketing). Responsible at Euro RSCG Zurich: Alexander Holtz (CD), Ivan Madeo (concept/text), Philipp Lengyel (art direction), Remo Rudolf (graphics), Cara-Anne Specker (art buying), Christina Mayer (strategy), Marcel Mägerle, Niklaus Huwyler (consulting), Frank Bodin (overall responsibility). Kompost Film (film production), RTR/Jingle-Jungle (sound studios).
 

The imagery shows people in everyday situations. They are wearing the new Calida collection. The aim is to convey that the collection fits the protagonists' attitude to life from morning to night, according to a statement. The protagonists themselves have their say and explain their own view of the world. The basis for this emotional orientation of the brand are the brand values that have existed since 1941, such as naturalness, perfection and well-being, the statement continues.

The campaign will be launched in Switzerland and Germany at the beginning of September and will be visible for around four weeks via megaposters, billboards, e-panels, city lights, and online banners. For the launch, the concept developed by lead agency Euro RSCG will also be supported on all communication channels: from POS measures and online activities to new image tools such as brochures and films. The image film can be viewed via the website, social media or by downloading via QR code.

The website, which has been redesigned by Hinderling Volkart and Unic, and the new Calida stores, which are intended to convey an authentic character through furniture and decorative elements from various decades, are also intended to reinforce the image. Caldia stores already exist in Bern, Paris, Amsterdam, Brussels, Frankfurt, Weiterstadt, Potsdam, Dortmund, Duisburg and Sulzbach. This summer, Nuremberg and Berlin will be added.

Vacation time is car travel time, the agency said in a statement. Going on vacation without a car check often ends up in a garage abroad. If language problems and untrustworthy car mechanics are added to the mix, it can be expensive. Based on this insight, Euro RSCG Zurich has designed a radio campaign for its client Peugeot Suisse, in which foreign garages speak out and tell the listener what they really mean. That's why it's better to go to a Peugeot summer check beforehand, so that it doesn't get expensive afterwards.

Spot 1
Spot 2
Spot 3

Responsible at Peugeot (Suisse): Marc de Kergariou (Marketing Director), Marion Pfäffli (Advertising & Promotion Manager), Marc Clavadetscher (Advertising Manager), Luciano Paludi (Marketing Parts & Service Manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative director), Wolfgang Bark (text), Niklaus Huwyler, Marcel Mägerle, Desiree Guzman (consulting), Jingle Jungle (recording studio).

A tree that has grown over decades is intended to symbolize the values that characterize Credit Suisse Private Banking: stability, sustainability, long-termism, flexibility and growth. This message is further reinforced by the headline. The aim of the campaign is to further consolidate Credit Suisse's role in Swiss private banking, the agency said in a statement.

The print campaign comprises five subjects. These include the 550-year-old Mümliswil oak in the canton of Solothurn, the sycamore maple of Wiesenberg with a trunk circumference of around ten meters, and the oldest oak in Europe in Châtillon in the Jura. The campaign has been featured in newspapers and magazines throughout Switzerland since June 16, 2012.

Responsible at Credit Suisse: Tarkan Özküp (overall responsibility), Beat Wyss (Marketing Private Banking Switzerland), Anja Herrmann, Alessandra Ira, Delila Kurtovic (Advertising Private Banking). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (Executive Creative Director), Andrea Huber (Art Direction), Florian Birkner (Text/Concept), Laurie Morard (Graphics), Walter Tagliaferri, Patrick Naef.
 

The campaign was developed on the basis of the new positioning "Sustainability - The Essence of Value. (English: "Sustainability - The Essence of Value"). Illustrated diagrams are used to show SAM's complex business model. These diagrams show how sustainability data creates opportunities for investors. The headlines thereby underline the achievement of the sustainable investment boutique: the conversion of sustainability criteria into corporate and financial values. After all, true value can only be identified through thorough analysis, the agency said in a statement Wednesday.

The campaign starts with 6 subjects in the print editions and websites of the NZZ and the Financial Times Europe as well as on animated posters at Zurich airport. In addition, a campaign microsite gives the target group an insight into the effective sustainability data from SAM's annual company assessment and a webcast shows how this data is integrated into the financial products. http://www.sam-group.com/substanz

Responsible at SAM Sustainable Asset Management: Marketing & Communications: Katja Breitenmoser Karpf (Head of Marketing), Sabine Seiler (Senior Manager Reporting & Web), Ana Victoria Quaas-Brown (Senior Manager Marketing Communications). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (executive creative director), Marietta Albinus (art direction), Florian Birkner (text/concept), Anne-Marie Pappas (graphics), Patrick Naef.
 

The core idea of the campaign for the umbrella organization of companies and individuals interested in outdoor advertising in Switzerland is to stage the poster as a large medium. The size of the poster stands for the great potential of brand success. This is visualized with small but highly successful products that - reproduced almost in their original size - demonstrate the power of poster advertising. All under the motto "For big things. The poster."

Icons of the brand world such as Victorinox pocket knives, Haribo Gold Bears, BIC razors and Duracell batteries were won as protagonists for the campaign. The subjects can be seen throughout Switzerland with immediate effect.

Responsible at AWS: Mélanie Giger (Managing Director), Markus Ehrle (APG|SGA), Lena Martschenko (Clear Channel). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Remo Rudolf (graphics), Niklaus Huwyler, Marcel Mägerle (consulting), Cara-Anne Specker (art buying).

For this purpose, large blocks of ice were set up in public places, in each of which several Peugeot keys were frozen. Passers-by could free the keys from the ice and exchange them for attractive prizes or take them for a test drive.

Responsible at Peugeot: Marc de Kergariou (Marketing Director), Marion Pfäffli (Advertising & Promotion Manager), Marc Clavadetscher (Advertising Manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Alexander Holtz (creative director), Philipp Lengyel (art director), Ivan Madeo (concept), Remo Rudolph (graphics), Niklaus Huwyler, Marcel Maegerle, Desiree Guzman (consulting). Production: Face, Atelier Odermatt.
 

Since Monday, the Communicators logo has been emblazoned on large-format posters at various locations in Zurich and around the Federal Palace in Bern. The slogans come from the creative kitchen of Euro RSCG and are intended to stimulate discussion:

- The most effective advertising is not on posters.
- Politicians can also be popular.
- Make your message the message.
- In case your speaking time in the Federal Parliament is once again too short.
- Talk is silver, writing is gold.
- The best arguments for your arguments.
- We think about what others think about you.

The posters will be on display until the end of June, depending on the location.

> Goal or own goal?

Responsible at Euro RSCG: Frank Bodin (overall responsibility), Lukas Bossart (strategy and consulting), Axel Eckstein (CD), Florian Birkner (text) and Anne-Marie Pappas (graphics).

Under the title "A colorful dream - the longest chain novel of all time", users can try their hand at writing funny texts. The only requirement: true to the novel's title, each sentence must contain a color. The impetus for this social media campaign, which is aimed at young people in particular, came from a new product range: Riposa is launching colored insert frames for the first time in Switzerland.

To ensure that as many amateur authors as possible take part in the social media campaign, there is an additional incentive: in addition to a prize draw, the novel will also be published in print at a later date.

The campaign is currently being advertised on various online banners, in print ads and on Facebook Ads and has been available at Facebook.com/riposa since June 8, 2012.

Responsible at Riposa: Walter Schnellmann (Executive Board), Iva Schnellmann (Marketing Management). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (CD), Wolfgang Bark (text/concept), Andrea Huber, Suzanne Friedli (AD), Laurie Morard (graphics) Walter Tagliaferri, Janina Iseli (consulting), Michael Wegmüller (web project manager).
 

Ballet director Heinz Spoerli sees his own departure from Zurich Opera House less with tears than with laughter, as he proves with his last piece "Don Juan". But when the master leaves, it is not just the Zurich ensemble that mourns, but the entire ballet world. This is what the poster that Euro RSCG Zurich has developed for the big gala performance that will be staged to bid farewell and honor the chief choreographer. Under the direction of Heinz Spoerli, the Zurich ballet company became a troupe of world renown. On June 17, the Zurich Ballet will once again dance highlights from the successful years at the Zurich Opera House and show what grandiose moments and ballet experiences Heinz Spoerli gave us.

This poster and all other Zurich Ballet posters are available at the Zurich Opera House box office.

Responsible at the Zurich Ballet/Operhaus Zurich: Heinz Spoerli, Christian Weidmann. Responsible at Euro RSCG Zurich: Frank Bodin, Axel Eckstein (CD), Andrea Huber (AD), Ivan Madeo (text), Laurie Morard (graphics), Cara-Anne Specker (art buying), Sandra Willi (consulting). Heiko Hoffmann (photography), Olivier Yoshitomi (image editing).