The Sechseläuten is one of the most popular folk festivals in Zurich. The communications agency Schläfle Trittibach is capitalizing on the timing of this traditional event for a creative campaign promoting the renovation of Bürkliplatz.
The Esslinger construction company was commissioned to carry out a sustainable renovation of the townhouse complex on Bürkliplatz. The number of trees was increased, the green spaces were expanded, and the quality of the outdoor environment was improved by providing more shade. This project served as the basis for an advertising campaign.
Böögg takes a coffee break
The image shows the Böögg enjoying another cup of coffee at the new kiosk on Bürkliplatz before heading off to work at Sechseläutenplatz. The coffee-drinking Böögg can be seen in the Sächsilüüte magazine and on social media.
Person in charge at Esslinger: Daniela Spuhler-Hoffmann (Chairwoman of the Board of Directors & Owner), Roland Herzog (Managing Director & Federally Certified Master Builder), Ilana Wessely (Marketing); Person in charge at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach.
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Esslinger AG, a traditional construction company in the canton of Zurich, celebrated its 70th anniversary in December. Founded in 1955, the family business with over 80 employees specializes in civil engineering and renovations - from trenchless pipeline construction work and sewer systems to renovations and refurbishments.
For the anniversary celebrations in St. Moritz, Esslinger AG commissioned the Schläfle Trittibach agency to redesign the company chronicle. Those responsible deliberately dispensed with a classic, text-heavy chronicle. Instead, the focus is on experience: the company history was brought to life with the help of artificial intelligence.
Newsreel style with a wink
The result is six films in the style of news reports. With a twinkle in the eye, they take us through seven decades of company history and bring the tradition, character and change of Esslinger to life. From recruitment in the trenches to the biggest traffic jam on Swiss roads, the company chronicle has been presented in an amusing and imaginative way.
The six episodes have titles such as "The golden hammer", "Recruited in the trenches", "Wedding with consequences", "Unterengstringen meets Mumbai", "The day Switzerland stood still" and "From Brüttisellen to the moon". Each article tells the story of a significant period in the company's history.
As a further advertising measure, the contributions are presented to a wider audience on Esslinger's social media platforms. The unconventional approach shows how corporate history can be communicated in a contemporary and entertaining way.
Responsible at Esslinger AG: Daniela Spuhler-Hoffmann (President of the Board of Directors & Owner), Roland Herzog (Managing Director & Swiss Certified Master Builder), Ilana Wessely (Marketing). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach. Responsible at Zweihund Filmproduktion: Jonas Meier, Mike Raths.
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