The agency from Kreis 8 will take care of all communication matters relating to the Markthalle's product range, as detailed in a press release. In a first step, this will primarily involve targeted and regular media and event work. However, Erni will also be the interface for one-off seasonal campaigns by external producers and will try to integrate and anchor the surrounding districts more firmly in the Markthalle. Readings and concerts are also planned, an information stand will be set up and, last but not least, social media work will also be tackled. The PWG Foundation is responsible for the umbrella brand Im Viadukt, which encompasses the entire Viadukt.