Modern, down-to-earth and yet beautiful and unobtrusive is how the new bottle produced by Mineralquelle Eptingen should appear. "We can't do much about the water itself, which is why the packaging is all the more important," says Managing Director Matthias Buchenhorner about the new bottle. Switzerland at the weekend.

In addition to the new bottle shape, the completely redesigned logo on the label is particularly striking. The cherry blossoms are intended to represent the region, while the lettering is fresh and elegant. The intention is to move away from the traditional, says marketing manager Damaris Buchenhorner, "with the message that we at Eptinger are modern.
Of the five million Swiss francs invested by the company in total in the launch and the new bottling line, one million went into the design and glass park of all the new bottles alone.
The Eptinger mineral spring has existed since 1899 and produces 55 million bottles annually. Eptinger is not only the Swiss mineral water with the most minerals, but also offers another special feature: The 525 inhabitants of the municipality of Eptingen can obtain mineral water free of charge every Wednesday afternoon. (hae)

Photos: Facebook/Eptinger
The Swiss mineral water with the most minerals is Eptinger. According to this, people who have been drinking Eptinger since time immemorial have particularly great strength - and manage the impossible.
In the new Eptingen film "Walze," for example, water helps Regula and Roger out of a jam. Similar subjects can be seen on the advertising posters at numerous billboard locations. These are aimed at situations in which people rise above themselves - thanks to Eptingen. (pd)
Responsible at Mineralquelle Eptingen: Damaris Buchenhorner (Head of Marketing). Content and form advertising agency LSA: Serge Riedener (CD), Marcus Josty (Senior AD), Fabian Zahner, Judith Maurer (Text) Jan Löchler (Graphics), Dominik Stibal, Manuela Marty, Stefanie Rübenacker (Consulting); Zweihund (Film Production). Film production: Zweihund; Jonas Meier (director), Nils Vije (producer); Mike Raths (Focus Puller/DIT); Tobi Dengler (DoP). Photographers: Croci & du Fresne (Photography).