Emmentaler AOP Archives - m&k https://www.markt-kom.com/en/tag/emmentaler-aop/ The creative side of the economy Mon, Feb 24, 2025 9:23:19 AM +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Emmentaler AOP Archives - m&k https://www.markt-kom.com/en/tag/emmentaler-aop/ 32 32 Emmentaler AOP: Wachstum im Heimmarkt und neue Impulse https://www.markt-kom.com/en/markom/business/emmentaler-aop-wachstum-im-heimmarkt-und-neue-impulse/ Mon, Feb 24, 2025 9:23:19 AM +0000 https://www.markt-kom.com/?p=230918

Emmentaler Switzerland can look back on a pleasing market development: sales figures for Emmentaler AOP in Switzerland increased by 4.9 % in 2024, and the start of 2025 also signals further growth. The international "SHARE A PIECE OF YOU" campaign in particular appeals to a young target group and strengthens the positioning. Innovative products such as the "Chäs-Griller", "Emmentaler AOP Scheiben hauchdünn" and "Chäs-Knöpfe" are also contributing to rising demand. The US market is also stabilizing, with potential for further growth in 2025.

At the same time, Emmentaler Switzerland is increasingly focusing on brand partnerships: The Swiss National Circus Knie and MS Sports are supporting the positioning of Emmentaler AOP as a traditional yet modern product. Collaboration with prominent brand ambassadors such as musician Nickless, recipe author Zoe Torinesi and wrestling king Matthias Sempach strengthens the brand's presence among the general public.

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