To mark its 55th anniversary, the educational institution Ecap welcomed around 600 guests from all over Switzerland to the Kursaal Bern. The event was conceived and implemented by Ediii. The Zurich-based agency was responsible for the strategic development of the central idea, the visual brand staging and all content and media productions - including logo animations, presentations, moving image formats and communication media. Ediii was also responsible for directing the show and coordinating the technology and moderation.
In addition to a festive setting, the event also offered a substantive discussion of current challenges in education, integration and social justice. Two panel discussions focused on specific topics. The first panel discussion, moderated by Giuliana Tedesco-Manca, Deputy Managing Director of Ecap, was dedicated to the future visions of the next Ecap generation. In the second round, representatives from academia, politics and trade unions spoke about the future of adult education in Switzerland.
A change in the Ecap presidency also took place during the ceremony: National Councillor Balthasar Glättli took over as President, while Fiammetta Jahreiss was confirmed as Vice President. Finally, over 50 long-serving employees were honored for their commitment. The evening was hosted by Rubina Meixger. The event ended in a convivial atmosphere with music and culinary highlights.
Responsible at Ecap: Guglielmo Bozzolini (Managing Director ECAP), Giuliana Tedesco-Manca (Deputy Managing Director ECAP). Person in charge at Ediii: Cédric Wiestner, Frédéric Prinz. Photo and video: Gian-Andrea Lüthi.
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The Zurich agency Ediii has implemented a new national image campaign for Ecap, one of the largest educational institutes for adults in Switzerland. Ecap is a non-profit organization with nine locations throughout Switzerland. The educational institute with more than 1,000 employees teaches over 70,000 people every year and offers language courses and a wide range of professional development programs.
In order to raise its profile, increase awareness and focus on Ecap's commitment, the educational institute commissioned the Zurich agency Ediii to design and implement a national image campaign. The campaign shows how Ecap helps people from all over the world to make a successful new start in Switzerland.
"Learning together, growing together"
It focuses on six students and employees who tell their life stories under the campaign message "Learning together, growing together". The image campaign is now running on all common digital and analog channels such as DOOH and OOH and as display ads.
Responsible at Ecap: Guglielmo Bozzolini (Managing Director ECAP), Giuliana Tedesco-Manca (Deputy Managing Director ECAP). Responsible at EDiii: Cédric Wiestner, Frédéric Prinz; responsible for production: production key visuals: Thomas Egli (photography), Niko Kitsakis (graphic design & motion design); video production: Gian-Andrea Lüthi. Responsible for media: Cédric Wiestner, Frédéric Prinz.
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