Today, successful online advertising is almost impossible without programmatic advertising: the advantages include precise targeting, wide reach, effective budget control, automated real-time optimization and measurability. The crux of the matter, however, is access to this technology and the real-time bidding marketplaces where publishers' free advertising space is auctioned off. Only media agencies or advertisers with high budgets, specialist know-how and the appropriate ad technology have access to this.

However, according to Ewa Solutions, small and medium-sized companies with a regional reach and small budgets are particularly reliant on affordable and effective online advertising. With "Easy Digital Marketing" The aim is to democratize digital advertising, giving SMEs more opportunities to fight for awareness and sales.

In terms of applicability, the "Easy" in the name says it all. According to Sascha Knauer, advertising is still a matter for the boss at most SMEs and the campaigns are created directly by the advertising client in the self-service software. However, there are also some creative agencies that use "Easy Digital Marketing" for their customers.

This means that campaigns can be started easily and very quickly. The settings are said to take a maximum of ten minutes. Over 150 HTML5 banner templates are available as creatives, which can be adapted to the individual requirements of a campaign in just a few simple steps. White/publisher lists, remarketing options and third-party audiences are also available for experienced users.

"The positive feedback from international customers speaks for the success of 'Easy Digital Marketing'," says Knauer. The solution is available from 500 francs or euros per month.