The new agency location - three minutes from St.Gallen's main train station - enables agile forms of collaboration and increases the attractiveness for employees on the Zurich - St.Gallen axis.
The name change underscores the agency's expertise in digitally supported sales communication and public sector communication. Still owner-managed, Axel Thoma, Christian Hacker and Erich Koller have led the agency and the 15-person team since 2013.
Tilsiter, the Swiss semi-hard cheese, has been produced with passion and love in family cheese dairies and commercial operations for 125 years. The hand-carved wooden Tilsiter cows stand equally for authenticity and artisanal Swiss tradition. The TV spot shows the care and love for the product from the dairy farmer to the cheese maker to the seller. The broadcast on Swiss stations and Swiss advertising windows will run from April 9, 2018.
At the same time, Tilsiter will be handing out 70,000 fresh rolls with a piece of red and green Tilsiter to morning commuters at six Swiss train stations. Direct contact with consumers will be maintained at four-day tastings in 40 large Coop and Migros stores. On more than two million pre-packaged pieces of cheese, a leaflet encourages people to participate in the Anniversary raffle.
Client: SO Tilsiter Switzerland. Conception: E,T&H Advertising Agency. Production: Mauve Pictures, Regula Käch. Directing, cinematography, editing and color grading: Tonio Krüger. Equipment: Barbara Damovsky. Grip: Til Schlatter. Sound: Sebastian Heri. Sound Mixing: Sound Studios Z, Renzo D`Alberto. UPP VFX Artist: Miroslav Gall.
A Tilsiter recipe brochure with twelve inspiring recipes and just as many short films were created especially for this purpose. Well-known Swiss recipe author Claudia Stalder, who has already developed more than 2000 recipes for Betty Bossy, was enlisted to create the recipes and their appetizing photography. The high-quality and "foody" Tilsiter recipe brochure not only whets the appetite for a wide variety of cheeses, but also provides clever tips for connoisseurs with the help of the popular Tilsiter cows.
https://www.youtube.com/watch?v=/7L-KBAtyRak
Responsible at SO Tilsiter Switzerland: Peter Rüegg (Managing Director), Claudia Moya (Marketing and Communications). Responsible at E,T&H: Peter Thoma (overall responsibility), Erich Koller (design, execution), Brigitte Andres (design), Eliane Wohlwend (digital media production).
The application, which is installed on the Windows devices of the field sales consultants, offers a wealth of useful functions - for example, document shopping cart with e-mail integration or picture capturing - as well as a Pistor-specific potential analysis.
In this way, the successful trading company, which supplies and advises processing companies in the "bakery-confectionery-confectionery" and "gastronomy" sectors with over 12,000 articles, can use a specially developed algorithm to identify gaps in the product range as well as potential for dynamizing the offer.
E,T&H not only designed the app, but also conducted a training session for the sales team, during which the functions of the tool were presented and different call scenarios and possible uses were played out.
https://www.youtube.com/watch?v=/snsNzRDJYN8
Responsible at Pistor: Walter Achermann (Head of Strategic Marketing and Market Development), Peter Kocher (Head of Bakery/Confectionery Sales), Franziska Dubach (MarKom Projects), Corinne Berger (Customer Marketing and Research). Responsible at E,T&H: Christian Hacker, Axel Thoma (consulting and conception), Brigitte Andres, Erich Koller (design), Philip Vivas and Eliane Wohlwend (digital media production).
The device-independent application from E,T&H guides users through the topic with a powerful visual canvas. For example, an interactive questionnaire can be used to call up a checklist with customized action scenarios and send them directly by e-mail. Or discuss a potential analysis with the customer advisor. And, of course, the app always contains the latest information.
The multilingual application "SME payments in transition" is available in the app stores, can be installed on PCs and tablets and can also be accessed on the web. Ideal for use in face-to-face customer meetings or as a networked Information platform with the customer himself.
Responsible at Arizon Sourcing: Markus Beck (Head of BTO), Michael Mäder (Senior Business Analyst). Responsible at E,T&H Werbeagentur: Christian Hacker (conception, consulting), Jean-Marc Demeulemeester, Brigitte Andres (creation), Philip Vivas (digital). Fluxif (3D-Canvas).
The BVKSG not only provides services such as training and continuing education for specialists or advice for its members. Its tasks also include networking with stakeholders such as builders, political decision-makers and the public. As a first visible measure, E,T&H designed a campaign to motivate young people to learn a construction trade. Young people are approached with confident messages about whether they have what it takes to work in construction.
Also newly launched was the website Master builder-sg.ch, which visually and didactically revised presents the BVKSG with its services in a user-friendly way and activates the website visitors more.
Responsible at BVKSG: Kurt Maus (Managing Director), René Engetschwiler (Technical Manager), Moritz Meichtry (President of the Rorschach-Rheintal Master Builders' Association). Responsible at E,T&H: Axel Thoma (strategy), Christian Hacker (consulting), Jean-Marc Demeulemeester, Ladina Bosshart (creation). Michael Sieber (photography), senag ag (programming).
True to the agency credo "Strong message, strong impact." the LSA agency took an important step a year ago by signing Demeulemeester to further expand its creative expertise. The integration of the experienced creative director into the management team as of January 1, 2016, underpins this claim. Jean-Marc Demeulemeester has been able to contribute his conceptual and strategic skills to some of the leading Swiss advertising agencies in the past. With him, E,T&H is convinced to open another successful chapter in the long history of the agency, which was founded in 1976.
Every year, up to 30,000 pets disappear in Switzerland. A devastating experience for their owners. That doesn't have to be the case. That's what the company Hergtech thought and developed the Petpointer - the smallest GPS-based pet tracking device in the world. It can be used to transmit the location of your pet in over 220 countries to your tablet, laptop or cell phone.
The agency E,T&H Werbeagentur supported Hergtech in all phases of business development and product launch. From naming, positioning and business plan development to packaging and sales folders, Website, user film, advertisements and product PR. The TV commercial can now be seen on all Swiss channels.
Key visuals are orphaned dog kennels and cat baskets. True to the agency's understanding of "strong message, strong impact", attention is drawn directly to the problem and petpointer is presented as an innovative solution. The result: within a few days, tens of thousands of pre-orders were received and hundreds of retailers applied to become distribution partners.
Responsible at Hergtech: Hanns Fricker (CEO). Responsible at E,T&H Werbeagentur, Rorschach: Peter Thoma (overall responsibility, consulting), Jean-Marc Demeulemeester, Brigitte Andres (creation), Erich Koller (production, media). Film production: Snapfilm, Michael Kindermann (director & producer).
Tilsiter is a real piece of Swiss homeland. It is made with sustainably produced Swiss raw materials from small-scale farming and is processed in family businesses according to traditional craftsmanship. Tilsiter was first produced in Thurgau at the end of the 19th century. Today, around two dozen cheese dairies from Lake Constance to Upper Zurich produce Tilsiter and it is one of the most popular cheeses in Switzerland.
Reason enough to make Tilsiter the Swiss cheese par excellence. Just as Rivella is the thirst quencher of Switzerland, so now "Tilsiter. The Swiss Cheese." This is the claim with which the Tilsiter Switzerland varietal organization is launching its new campaign.
As brand ambassadors, the well-known Tilsiter cows communicate the new positioning and link Swiss icons (history, customs, culture, sights, etc.) in an emotional way with our Tilsiter as the Swiss cheese. Of course, a little wink of the eye should not be missing. TV spots and posters will be used, the presentation will be experienced at public fairs and tastings in supermarkets.
Responsible at the Tilsiter variety organization: Peter Rüegg (Managing Director), Claudia Moya (Marketing and Communications). Responsible at E,T&H: Peter Thoma (overall responsibility), Jean-Marc Demeulemeester, Brigitte Andres (creation), Gertrud Weitz (consulting and media), Elefant Studios (film production), Fabian Gasser (director / CG artist), Marco Fischer (head of production).
Rather, cheese lovers were to get to grips with the brand's diversity of varieties in an entertaining way and make a clear commitment to their favorite variety. The E,T&H Werbeagentur AG BSW designed the stand design and an activating trade show concept for this purpose.
18'000 stand visitors chose their favorite Tilsiter after a taste test and cast their vote in a competition. In return, everyone was allowed to take a Tilsiter cow cap decorated with horns in the color of their favorite Tilsiter (red, green or yellow) and immortalize themselves with it in a fan photo. The mostly humorous results of the shoot were displayed on a large photo wall and also taken home by many of the 5'500 participants. In addition, hundreds of the pictures were downloaded from a landing page to share with friends on social media networks.
Because no less than 15,000 Tilsiter caps were put into circulation, the campaign continued to have a long-lasting effect directly in the Olma exhibition halls - fans with colored Tilsiter caps and beaming faces were encountered at every turn.
Responsible at Tilsiter Switzerland: Peter Rüegg (Managing Director), Claudia Moya (Marketing and Communications). Responsible at E,T&H Werbeagentur BSW, Rorschach: Peter Thoma (consulting), Axel Thoma (conception), Gertrud Weitz (creation/implementation), Thomas Widmer (media relations), Stefan Kress (digital). Photo station by Photocap.
The family business Flawa from Flawil in eastern Switzerland, manufacturer of innovative hygiene, care and medical products for domestic and foreign markets, is taking a sporty approach to its 100th anniversary. Under the slogan "100 years of Flawa. So much experience keeps you young." the traditional company is using the anniversary to present its green and white love as a premium sponsor of the FC St. Gallen Super League team in a media-effective way.
To this end, it commissioned the Rorschach agency E,T&H to develop a cross-media communication campaign. A 25-second spot produced especially for stadium television (which will also run at the POS and at trade fairs in a later phase) is an essential component of the campaign, as are football-oriented sampling campaigns in the vicinity of the matches. The well-known Flawa plasters (slogan: "We'll plaster you up for your round birthday!") are just as popular with football fans as the fresh soles (slogan: "We'll spank you for your round birthday!"). Further measures are currently being planned, according to the press release.
//www.youtube.com/watch?v=O_fJGoZ7cd8
Responsible at Flawa: Nicolas Härtsch (CEO), Andreas Bauer (CFO). Responsible E,T&H advertising agency BSW: Erich Koller, Axel Thoma (consulting); Enno Wassmer (text/concept); Brigitte Andres, Erich Koller (graphics). TV commercial production: Vitronic, St. Gallen.
On July 24, 2011, FC St. Gallen got off to a brilliant start in the Challenge League with a 4-2 home win over FC Vaduz, the agency said in a statement. With this result, the team from eastern Switzerland clearly showed where it was heading: upwards, towards promotion. The FCSG is one hundred percent committed to this goal.
In keeping with this, E,T&H launched a new campaign under the motto "We are FCSG." with motifs from the club's immediate environment. The new campaign mainly lets loyal fans have their say: Fans who have always stood behind FCSG who clearly communicate their motivation and credo: "We are FCSG. Together we are strong!"
The subjects are used before the games both as advertisements in various publications and as posters.
http://www.youtube.com/watch?v=EOyJDCAbM6c
Responsible at FC St.Gallen Event: Marco Baumann (Head of Marketing). Responsible at E,T&H: FCSG Project Team.