According to the press release, the headlines in the advertisements focus on the one major benefit offered by the Internet telephony provided by the Zurich-based company: Reduced costs. The advertisements will be used in national specialist media and business publications.
Responsible at e-Fon: Stefan Meier (Managing Director), Astrid Bodinger (Marketing Support). Responsible at Blue Spirit Communications: Alban Haas, Eveline Stocker (consulting), Enrico Bachmann (creative direction), Jae Erne (art direction), Andrea Golay (graphics), Peter Bietenholz (text), Markus Pletscher (DTP), Marcel Kohler (production).

