The GTToS takes travelers from Switzerland and abroad to the most beautiful rail routes in Switzerland and to tourist highlights in all four parts of the country. There is no fixed direction or duration: travelers can hop on and off wherever they like. For this touring experience, the Grand Train Tour of Switzerland association has developed an app in collaboration with Dreipol, which is now available free of charge in the stores.
Never miss a sight
Travelers are accompanied by the app on all stages of the GTToS. Push notifications on mobile devices ensure that they do not miss any sights during the journey. Even when the app is not open. This is made possible by GPS-based geo-fencing technology: areas are defined on the map for the various highlights. As soon as travelers pass an area with the train, the notification is triggered. With the "I was here" function, a very personal travel diary is generated during the journey, making it possible to track the sights and highlights visited.
"Infotrainment" with a difference
Gamification elements are intended to provide entertainment. During the journey and at the destinations, awards and stamps can be collected and discount coupons redeemed as soon as travelers are at a location designated in the app. The most diligent award collectors become "Master of Grand Train Tour of Switzerland" and can collect a surprise at Zurich Airport. The app also contains lots of tips for excursions in the respective destinations as well as fun facts along the route.
The app is now available in the App Store and Google Play Store for free download in seven different languages: German, English, Traditional Chinese, Simplified Chinese, Japanese, Korean and Thai.
EcoDrive is the name of the brisk driving style that allows you to use less fuel, save a nice chunk of money, and also reduce CO2 emissions. The beauty of it is that it doesn't take much to implement the twelve clever tips for lower consumption. With the "EcoDrive Rally", the Quality Alliance Eco-Drive and Energie Schweiz have now launched an online driving quiz with over 1000 prizes and are thus breaking new ground in terms of communication.
Packed with 100 quiz questions about cars, engines, roads, racing history and traffic, the "EcoDrive Rally" brings its messages to motorists in a playful way. With each correct answer, participants collect points for changing weekly prizes and the grand main prize. They also have the chance to win an instant prize each time.
For traffic on the Website is ensured by a performance campaign for which several image pools and different headline pools have been developed. Depending on the target group, interests, online behavior and locations, images and headlines are then combined and played out in an agile manner.
EcoDrive Rally" was conceived, developed and implemented in co-creation by Dreipol and tbd., who already successfully collaborated on the mobile game EcoDriver with over 1 million downloads.
Responsible on the customer side: Reiner Langendorf, Regula Zehnder, Cornelia Tignonsini (Quality Alliance Eco-Drive), Christoph Schreyer, Hermann Scherrer (SwissEnergy). Responsible for conception, design, implementation: tbd. & tripol. Media: JBW
The app helps users to locate themselves in the ski area via GPS and navigate from point A to B on the 3D map. In addition to the route finder, the app contains many other features that are useful for the perfect ski day. The free app is available now for iOS devices, the Android version will follow in March.
The heart of the app is the innovative navigation function on the georeferenced 3D map. The route finder shows the user, for example, how to get from Zermatt to his favorite mountain restaurant and how much time he needs to get there based on the currently open lifts and slopes. The calculated time depends on the individually stored skiing style - sporty or leisurely - and the desired difficulty levels of the slopes. On the 3D map, users navigate both freely and within defined area views.
"To prevent users from getting lost in 3D space, a rail-snap system was developed for the app. This allows the map to be operated with just one finger, a great advantage in the often low temperatures in the Zermatt/Cervinia ski area," says Sandra Stockinger, Head of Marketing and Sales at Zermatt Bergbahnen.
All content on the map, such as lifts, slopes, restaurants and various points of interest, is designed interactively and provides detailed information in addition to live statuses.
More features
Mountain restaurant guide: Thanks to the app, users can find the desired mountain restaurant in the ski area. The restaurant guide presents the mountain restaurants of Zermatt and Cervinia and provides details and picture galleries as well as the opening hours of the individual establishments. The mountain restaurant guide is rounded off by intelligent filter and search options.
Warnings for the safety of guests: via push notifications or display in the app, users are always informed about the wind and avalanche situation or any unscheduled closures of lifts and slopes.
Webshop: Here, the user conveniently books the ski pass online in the Zermatt Bergbahnen webshop, which is also made accessible through the Skiguide Zermatt app. In addition to ski passes, events, offers, rental equipment and ski courses can also be booked online. Tour suggestions: With the tour tool, users travel predefined routes while always maintaining an overview.
Innovative implementation partner from Zurich
The Skiguide Zermatt app was designed and technically implemented by the interaction design agency Dreipol from Zurich. For about nine months, the agency worked intensively with the marketing team of Zermatt Bergbahnen on the realization of the app.
Shifting up quickly, driving at low revs or pumping the tires better are three of the twelve tips that can easily be incorporated into everyday driving. To make smart driving tangible and, above all, experienceable, the two agencies worked with the client to develop a mobile game based on the Eco Drive rules. The better you apply them intuitively, the further you drive on your tank of fuel. You don't even have to know the rules, you literally experience them in the game and become an Eco Driver.
The "EcoDriver" mobile game has obviously struck a chord. Even before the start of the campaign, it was a big hit and two days after the launch there were already over 100,000 downloads. (Incidentally, the current high score is 15,300 meters.) You can download "EcoDriver" free of charge from the App store and in Google Play.
Responsible at Quality Alliance Eco-Drive and at Energie Schweiz: Reiner Langendorf, Regula Zehnder, Cornelia Tignonsini, Christoph Schreyer, Hermann Scherrer, Daniela Bomatter. Responsible at TBD and Dreipol: Sandro Nicotera, Gregor Falk, Alain Groeneweg, Stephanie Stutz, Tom Seinige (creation), Nino Cometti, Susan Bosshard, Dondup Shelkar, Renée Margelist-Brogli (consulting), Rainer Bühler (strategy).
Over 150 invited guests were part of a new chapter as passengers of the spaceship. "After four years, we have already grown to a team of 14 and have been able to further optimize our design and development processes," said Nino Cometti, Managing Director of Dreipol "An excellent team enables us to handle even complex projects in a lean and goal-oriented way. We are now 'ready for take-off'."
Dreipol was founded in 2010 by four ZHdK alumni and is one of the first interaction design agencies in Switzerland. For four years Dreipol has been conceptualizing, designing and programming web and mobile apps and offers interaction design consulting.
"Sociophobic" is available for free in the Appstore for iPhones or at. following link available.
Responsible at Curious About: Renato Soldenhoff (Concept & Content). Responsible at Dreipol: Alain Groeneweg (design & illustration), Simon Mülller and Samuel Bichsel (development).
Since the Knee painting contest The event, which was already a success last year, will be held again from March to November 2012 in an expanded form, the Dreipol agency said in a statement.
The work created on the screen can be sent in with one click. All entries will be entered into the big Knie drawing competition 2012, where, with a bit of luck, they could win Circus Knie vouchers for the whole family. Drawings will be judged in three age categories: three to five, six to eight and nine to twelve. All participants will receive a free laminated placemat of their works.
Responsible at Helsana: Christian Moser (Head of Marketing Coordination), Michael Waldmeyer (Project Manager). Responsible at Dreipol: Nino Cometti (project management), Alain Groeneweg (design), Simon Müller (development).
Appenzeller Käse commissioned the app, and the Zurich agency Dreipol is responsible for the concept, design and development. The app can be downloaded immediately here can be downloaded.
Responsible at Appenzeller cheese: Monika Storchenegger (Head of Marketing & Communications), Chris Gatsas (Project Manager Online Marketing). Responsible at Dreipol: Nino Cometti (Project Management), Philipp Läubli, Nino Cometti, Mario von Rickenbach, Michael Burgdorfer (Idea & Concept), Alain Groeneweg, Nino Cometti (Design), Gregor Falk, Simon Müller, Philipp Läubli (Game Development).
In Appenzell dialect - optionally also in German, French or English - the iPad guide "Chläus" introduces visitors to the art of cheese-making. Simple, informative and sprinkled with a pinch of Appenzell humor, the personal guide reveals in about 40 minutes what it takes to turn a cheese into a real Appenzell cheese. In the Appenzell Folklore Museum, everything revolves around the alpine journey, embroidery and weaving as well as Appenzell painting for just under an hour. In addition, films, photos and further information can be called up. Directly from the iPad, you can also send your loved ones greetings from Stein by e-mail or send cheese recipes home.
"With the iPad guide, we have succeeded in adding value for guests," says a delighted Monika Storchenegger, Head of Marketing and Communication at the Appenzeller Käse Variety Organization. The Appenzell Show Dairy and the Folklore Museum have long offered guided tours. But these are too expensive for individual guests and, with the booking deadlines, are not suitable for spontaneous visitors. It was precisely these guests that the company wanted to address more specifically. Feedback from testers has been positive, and even older guests are getting along surprisingly well with the iPad, Storchenegger adds. "We are sure that with the iPad we have found a device that is easy to use and can always be further developed."
Responsible at SO Appenzeller cheese: Monika Storchenegger and Christian Gatsas. At the Appenzell show dairy: Simone Zuberbühler. At the Appenzell Folklore Museum: Sandra Nater and Sabine August. Responsible at Dreipol, Zurich: Nino Cometti (layout, programming and realization).