Douglas Archives - m&k https://www.markt-kom.com/en/tag/douglas/ The creative side of the economy Tue, 04 Nov 2025 13:53:39 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Douglas Archives - m&k https://www.markt-kom.com/en/tag/douglas/ 32 32 USP Partner inszeniert Opening Events für Douglas Stores https://www.markt-kom.com/en/kreativity/branding/usp-partner-realisiert-douglas-store-reopenings-in-lugano-und-bern/ Tue, Nov 4, 2025 10:30:01 +0000 https://www.markt-kom.com/de/?p=245069 Interior design, Cosmetics, Makeover
The redesigned Douglas stores have a fresh new look. Source: zvg

Douglas has extensively renovated its stores in Lugano and Bern. The agency USP Partner is responsible for the staging of the store reopenings. The redesigned beauty stores have a fresh new look and offer an expanded product range as well as new services.

For the opening of the Douglas store in Lugano, USP Partner produced a mood film that captures the atmosphere of the newly designed store:

Redesign also in Bern

The remodeled Douglas store in Bern was also festively opened by USP Partner with a large opening party. The reopening was also accompanied by a mood film documenting the experience in the renovated beauty store:

Interior design, Cosmetics, Makeover
The Douglas store in Bern after the redesign. Source: zvg

The two store reopenings are part of Douglas' modernization strategy in Switzerland. With the redesign, the beauty retailer is focusing on a contemporary shopping experience and expanded service offerings for customers.

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