The pitch was conducted as part of an intensive collaboration between the international media department of the Deichmann Group in Essen and the Dosenbach team in Switzerland, accompanied by Imediag from Hamburg. At the Deichmann headquarters in Essen, Mediaschneider impressed with a multi-channel strategy designed to position Dosenbach as a brand for shoes in Switzerland.

Focus on data-driven media planning

Zanet Zabarac, Head of Marketing at Dosenbach-Ochsner AG, emphasizes the importance of a flexible, market-oriented strategy: "It was important for us to work with a media agency that not only understands the Swiss market perfectly, but can also respond flexibly and innovatively to our individual needs."

CEO Moritz Schneider emphasizes Mediaschneider's data-based solutions: "Our tailor-made dashboard solutions and our modern, cloud-based media planning tool have struck a chord."

The idea of the client and agency for the new employer branding films for Dosenbach Ochsner & Companies was for employees to speak freely and authentically about the company's values in their working environment. For this to succeed, space, time and calm are needed - especially for people who are inexperienced with cameras.

The realization in Habegger's virtual production studio made all this possible, as Lauschsicht writes in a press release. A quiet backdrop for undisturbed conversations between the director and protagonists. An LED wall that made the backgrounds filmed in the stores look real and more time, as there was no need for conversions and location changes. Filming on several Sundays could also be avoided. To underline the authenticity and transparency of the films, additional making-of films are an integral part of the campaign. They are used for the launch of the new job pages and offer job seekers a second narrative level.

The 17 employer branding films form the heart of the new job pages for the retail brands Ochsner Sport, Ochsner Shoes and Dosenbach as well as the administrative unit Dosenbach Ochsner & Companies. The strategy, concept and design of the job pages were created by the Klar agency (Werbewoche.ch reported). Lauschsicht was responsible for the detailed conception, direction, production and post-production of the films and photos.

Responsible at DOC: Désirée Hasler (Head of Human Resources), Jessica Riesen (Team Leader Employer Branding). Responsible at Lauschsicht: Kevin Blanc (concept, director, photographer), Marius Thut (camera, post-production), Moritz Sieber (2nd unit camera), André Seiler (post-production, music), Muriel Droz (producer), Julia Leu (producer, producing), Daniela Koller (hair & make-up). Employer branding: Clear (strategy, concept and design).

The aim is to build and establish four strong and attractive employer brands. These include the retail brands Dosenbach, Ochsner Shoes, Ochsner Sport and the administrative and logistics organization DOC itself.

In the first phase, the overarching employer promise with four value pillars was developed together with the client. Klar defined an efficient and target-oriented process for this. These core values were then adapted to the different positioning and DNAs of the retail brands.

In the second phase, the agency designed and created the new employer image. This included films, visuals, career websites and various communication tools for internal activation. All 4500 employees received personal mail. In addition to communicating the new values, they were also surprised with new benefits: for example, six weeks' vacation instead of the previous five. The creative concept was then adapted to the individual retail brands in terms of content and form.

True to the motto "you move us", the overarching values of progress, passion, team spirit and quality of life form the core of the content. A concept was developed for the films, which was further developed into a sophisticated storyline by film production partner Lauschsicht. It puts the employees at the center and lets them speak freely in a relaxed atmosphere. So that the statements and reactions are genuine, surprising and also funny. The result should credibly convey what it feels like to work for the employer in question.

Responsible at Dosenbach Ochsner & Companies: Désirée Hasler, Jessica Riesen. Responsible Agency: Clearly employer branding. Film: Lauschsicht (direction and production).

For Siemens Switzerland, Rosarot is developing the communication around the InCube Challenge at ETH Zurich. In the challenge, five students spend five days in a glass cage trying to solve a challenge of our time.

For Dosenbach-Ochsner, the Zurich agency will drive forward the digitalization of the POS in terms of concept and design. The aim is to make the wide range of online products available to visitors to Dosenbach stores directly at the POS.

And Cin Cin - Rivella's innovation platform - has commissioned Rosarot to revamp the Eau&Moi brand's online store with new content architecture, optimized usability and a fresh design. Eau&Moi gives consumers the opportunity to flavor tap water in a natural way.