Bright developed the motto "Chez Ditzler - 100 years of tradition and innovation" and translated it into a well thought-out concept. The spatial and dramaturgical planning led guests first to the fresh produce delivery area, then past the replica Basel marketplace from 1925, and finally into a specially constructed event building. The location itself, with its refrigerated warehouse and truck ramps, became part of the staging.

The Bright team attached great importance to making the blend of tradition and innovation tangible. "It was important to us to actively involve the guests and to divide the company's history into different stages," says Christian Studer, co-CEO and founder of Bright. Swiss culinary culture was reinterpreted with star chef Antonio Colaianni. A quiz provided knowledge about the company's history, and musical and dance performances rounded off the program.

Bright can look back on numerous corporate anniversaries, including ABB Switzerland, TCS and Schweizer Berghilfe. The agency specializes in concepts that combine experience and strategy and sees anniversaries as an instrument for anchoring values and identity.

The Bright team - led by Christian Studer - was responsible for the entire realization. CEO Oliver Ditzler is satisfied: The anniversary clearly contributed to the positive brand image.