Dimando Marketing & Media, based in Lausanne, focuses on digital transformation and supports communication solutions for marketing and sales in industry, commerce and services. In a trio with the parent company Dimando AG (consulting) in Schaffhausen, Switzerland, and the other offshoot Dimando Projektentwicklung (in Berlin and Bad Dürrheim), Dimando Marketing & Media focuses on niche products and services for digital applications.
The expansion of the partnership was a logical step for Heynen and Kohlhaas: "If our customers are to participate in the opportunities of digitalization, consulting, concept development and technology must go hand in hand," Kohlhaas said in a statement. With Elias Schegg, they have been able to tie a graduate of the leading IT school EPFL to Dimando, who brings important know-how in the field of AI (artificial intelligence).
A special highlight for the new team: Elias Schegg manages development from Seoul (South Korea) and follows the upheavals in Asia from close quarters. Schegg comments: "More and more workplaces are virtually networked; even for many medium-sized customers, this type of management is now normal. We are well attuned, fully exploit the potential of digital communication internally as well - and of course important meetings regularly take place in person on site!"
Dimando employs eight permanent staff, plus around three times as many specialists as freelancers and several partner companies. Currently, the market launch of the Dimando Digital Workspace 2.0 is taking place, a work platform with a fluid user interface, high performance and effective security functions, which Dimando has developed for association and industry customers.
As the school's design and development partners, the two agencies had already helped design and manage the previous website. The reason for the revision was the change in user habits as well as numerous enhancements to the range of services and customer service.
After a needs evaluation, the requirements profile and a prototype were developed in workshops using the agile project method in order to draw up the definitive specifications. For services such as education and training, a mere website is no longer sufficient. In the digital economy, the networking of various functions and applications is gaining in importance: prospective customers expect a seamless registration process, and in administration, smooth integration between registration, payment and support processes is what counts.
Responsible at Handelsschule KV Aarau: Erich Leutenegger (Rector); Mario Häfeli (Deputy Rector). Responsible at Basel West Corporate Communications: Thomas Aerni (consulting); Michael Aerni (design). Responsible at Dimando: Dr. Peter Kohlhaas (Consulting/Strategy).