Digitec Galaxus und Twint Archives - m&k https://www.markt-kom.com/en/tag/digitec-galaxus-und-twint/ The creative side of the economy Sun, 27 Sep 2026 15:35:05 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Digitec Galaxus und Twint Archives - m&k https://www.markt-kom.com/en/tag/digitec-galaxus-und-twint/ 32 32 Twint-Jubiläumskampagne: Zehn Jahre mitten im Alltag https://www.markt-kom.com/en/kreativity/kampagnen/twint-jubilaeumskampagne-zehn-jahre-mitten-im-alltag/ Fri, Sep 25, 2026 10:27:40 +0000 https://www.markt-kom.com/de/?p=262017
The new Twint campaign focuses on love stories. Source: zvg

TWINT's 10th Anniversary Campaign

Ten years after its market launch, Twint has become an integral part of everyday life in Switzerland—whether at the store checkout, at a farm stand, on public transportation, or when sending money to friends. To celebrate its 10th anniversary, Twint is launching the TWINT Anniversary Campaign from September 14 through October 25. Rather than highlighting individual features, Twint uses real-life moments to show just how deeply the payment app is embedded in the lives of the Swiss people.

With this campaign, Twint is highlighting the app’s versatility: Rather than promoting a single use case, the brand is using its anniversary to bring home the central role Twint plays in everyday life in Switzerland. According to Twint, the app was developed in Switzerland and for Switzerland, and has been a part of both small moments and big adventures for the past ten years.

Everyday Stories at the Center

The campaign centers on everyday moments from Switzerland that Twint’s more than six million users are likely to recognize. Using specific Twint transactions as examples, the campaign tells the stories behind these transactions and how they relate to users’ daily lives. The message: Twint has been part of everything for ten years. By simply digitizing everyday life, the Twint app creates space for the stories and experiences that truly shape life in Switzerland, according to the press release.

To celebrate its anniversary, Twint is running a campaign featuring stories from everyday life. Source: zvg

The campaign’s video segments have titles such as «Part of every breakfast for 10 years,» «Part of every rebellion for 10 years,» «Part of every change of plans for 10 years,» «Part of every moment, day and night, for 10 years,» «There for every argument for 10 years,» and «There for every love story for 10 years.».

Channels and the Core of the Campaign

The campaign will run from September 14 to October 25 across CTV and Replay Ads, (digital) out-of-home, digital, social media, print, and the brand’s own channels. At its core are six campaign spots and two static ads. SiR MaRY is responsible for creative and media, while Dynamic Frame is responsible for film and photography.

For more information about the campaign, visit the landing page www.twint.ch/ueberall-dabei.

Responsible at Twint: Twint Marketing. External partners: SiR MaRY (Creative & Media), Dynamic Frame (Video/Photography).

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