Digitaltage Archives - m&k https://www.markt-kom.com/en/tag/digitaltage/ The creative side of the economy Mon, 05 Sep 2022 10:16:58 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Digitaltage Archives - m&k https://www.markt-kom.com/en/tag/digitaltage/ 32 32 Digitaltage gestartet: 200 Events – und Krypto-Kunstwerk zur Eröffnung https://www.markt-kom.com/en/digital/digitaltage-gestartet-200-kostenlose-events-und-mehr/ Mon, 05 Sep 2022 09:01:22 +0000 https://www.markt-kom.com/?p=185529 The Swiss Digital Days kick off with the unveiling of a crypto artwork, according to organizer Digitalswitzerland. The public is invited to contribute to one of the world's largest digital works of art.

Terms selected by visitors are transformed into images via a touchscreen art generator. The work can be auctioned off at the end of the Digital Days and the proceeds go to a good cause. Swiss Post will use the individual images for its next Crypto Stamps. At the opening in Bern, President Ignazio Cassis inaugurated the work.

This year, the days are to come across as regional as never before. The "bubbles" are intended to convey digitization to the population in a familiar environment.

The physical installations are designed to bring the various dimensions of digitization to life. They are tailored to the needs and questions of residents. The events are free of charge; registration is required in some cases.

Shortage of skilled workers becomes costly

Three main formats "GreenTech Startup Battles", "herHACK" and "NextGen: Future Skills Lab" are the focus. The Future Skills are particularly important for the industry.

In a study published Monday on vocational training for information and communication technologies (ICT), it shows that the shortage of skilled workers in the sector will accumulate a value-added loss of 30 billion francs by 2030. That is roughly the current annual output of the insurance industry.

Nevertheless, this is seen as a luxury problem because Swiss competitiveness is high worldwide, Digitalswitzerland criticized. But the study shows that the weaker growth of the ICT industry compared to surrounding countries will lead to a dwindling attractiveness of Switzerland for skilled workers - with serious economic consequences.

That's why the industry wants to promote young talent. In its view, this should begin in childhood and adolescence. ICT skills would become central in the fundamental structural change of the working world through digitalization.

Pro Juventute is reportedly involved with Digitalswitzerland in promoting mint skills (mathematics, computer science, natural sciences, technology). (sda.)


More about the Digital Days at digitaltage.swiss

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Mjm.cc entwickelt Digitaltage-Roadshow mit Event-Bubbles https://www.markt-kom.com/en/digital/mjm-cc-entwickelt-digitaltage-roadshow-mit-event-bubbles/ Thu, 01 Sep 2022 10:16:10 +0000 https://www.markt-kom.com/?p=185366

The two mobile structures will be inflated at each of the 19 venues with a slight overpressure of air. In the transparent circle, visitors can expect a wide variety of events, workshops, exhibitions and discussions on all aspects of the digital transformation. This form of roadshow, which is unique in Switzerland, allows a unique experience and at the same time offers digitalswitzerland a high level of recognition.

This year's edition of the major event combines a nationwide vision with a regional focus to strengthen the Swiss population on its way to a more digital future. This concept brings the importance of the digital transformation even closer to the everyday lives of the population.

The bubbles will be on display for the first time at the opening of the Digital Days on Monday, September 5 on the Bundesplatz in Bern. The bubbles will then tour the capital region, followed by northwestern Switzerland, the Zurich region, French-speaking Switzerland, Ticino, and eastern and central Switzerland.


Responsible at Digitalswitzerland: Diana Engetschwiler, Kristof Hertig, Sarah-Lee Keller. Creative Direction: Martin J. Matt, Christoph Marti, Fabian Reuteler. Design and interior design: Rico Chiari. Project management: Fabian Reuteler. Bubble Engineering: Urs Meier, Luft & Laune GmbH. Construction Exhibition: brogleworks Inc. Agency: mjm.cc, Basel/Mauren

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