The new brand identity with the concise name cptr and a straightforward design stands for clear communication and a modern identity. At the same time, the mission to support customers with unique solutions and products in the digital media sector has top priority.
The rebranding to cptr represents a further step in the continuous development and internationalization of the Swiss MarTech company.
"The new brand and appearance are an expression of our mission: to reach and move people and target groups," says Sandro Albin, Co-Founder and Managing Partner. "By switching to cptr, we are making our brand as concise as our mission."
Customers and partners can rely on cptr's proven services and product innovations. The company's fundamental philosophy remains unchanged, while the product range is being continuously expanded. The new name cptr also forms the basis for the initiated internationalization.
About cptr (formerly Capture Media)
cptr is a leading MarTech company from Zurich with offices in Lausanne, Vienna, Munich and Budapest. Since its foundation in 2016, it has focused on innovative, digital marketing solutions with a clear focus on measurable results and real user engagement. With its engagement products, cptr enables seamless end-to-end coverage within the entire marketing funnel - from holistic campaign implementation to tracking through the in-house cookieless analytics & engagement tracking fusedeck®.
Responsible at cptr AG: Bettina Tetz (Marketing Manager), Michel Mariani (CCO and Partner), Sandro Albin (Co-Founder & Managing Partner), Michel Lazecki, (Co-Founder & Managing Partner), Ayla Schwarzenbach (Digital Designer), Johanna Fendrich (Head of Digital Design), Caroline Gäng (Marketing Manager) Development of corporate design: BOLD AG Communications agency Website development and animations: DRASTIK GmbH
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The Board of Conscious Influence Hub is pleased to announce that the association is opening an office. Anja Lapčević, co-founder of the Conscious Influence Hub and previously a board member, has taken over the management of this office as of April 1. At the same time, she has stepped down from the management of the influencer agency Kingfluencers, but will continue to work there as a consultant and influencer expert.
"When I was promoted to co-CEO of Kingfluencers, it was clear to me that I not only wanted to make a difference in influencer marketing, but also to help shape it more consciously. That's why I founded the Conscious Influence Hub together with Barbara Fry Henchoz before 2021. As Managing Director, I can focus my commitment on building up the association and, together with the Board of Directors, Advisory Board, partners and, above all, a committed digital influencer community, make a contribution to the responsible use of digital influence - in the influencer ecosystem, but also beyond it in the social media landscape of Switzerland," says Anja Lapčević.
"With Anja, we have found the ideal person. Thanks to her experience from her time as co-agency manager at Kingfluencers, she has an excellent network and profound knowledge of influencer marketing. In addition, her commitment to a responsible approach to digital influence sets her apart," says Barbara Fry Henchoz, Co-Founder and Board President of the Conscious Influence Hub.
The Hub promotes responsible behavior on social media
In 2023, the Conscious Influence Hub will focus on building up the office and a committed digital influencer community, and will continue to work on projects to promote a conscious and respectful approach to digital media. The Code of Conduct developed by the association with ten guidelines for responsible behavior on social media forms the basis for this.
The Conscious Influence Hub invites all players in the influencer marketing ecosystem to take an active role in shaping responsible behavior on social media. Agencies, companies, and not-for-profits that work with digital influencer:ers can support the work as partners and take advantage of consultations and training offered by the Conscious Influence Hub. The first partner agencies Collabment, Farner, Kingfluencers and Webstages have already joined.
Formal membership is designed for influencers: for a modest membership fee and after passing a quiz on the Code of Conduct, they can become part of an engaged community and participate for free in workshops, webinars and regulars' tables, book individual consultations, and also continue to work on the Code of Conduct.
Board of Directors
The Conscious Influence Hub has a dedicated and multidisciplinary board of directors.
- Barbara Fry Henchoz, Communications Consultant (Board Presidency)
- Kai Landwehr, Marketing Manager at the myclimate foundation
- Nina Schaller, partner at the agency whoisnik
- Corina Schuler, Senior Online Marketing Manager at Baloise Insurance
- Dominic Stöcklin, Head of Media at Switzerland Tourism and Head of Studies at the Institute for Digital Business (ZHAW)
Advisory Board
The Advisory Board supports and advises the Board of Directors on all matters relating to responsibility and ethics on SoMe.
- Chris Bühler, Digitization Ethicist
- Dembah Fofana, co-initiator & project leader of the collective Vo da
- Isabel Ebert, Research fellow, Institute for Business Ethics, University of St. Gallen
- Isabelle Wildhaber, Full Professor of Private and Commercial Law at the University of St. Gallen
- Jan Schlink, Head of Communication & Marketing at Pro Juventute
- Jörn Basel, Professor of Business Psychology at the Lucerne University of Applied Sciences and Arts
- Nadine Jürgensen, Co-Founder elleXX and Co-President WE/MEN
- Sophie Achermann, Executive Director Public Discourse Foundation and President Tech against Violence
Ursin Cadisch will be the new Head of Digital Media Studies at MAZ - The Swiss School of Journalism. He will take up the post in February 2023, succeeding Frank Hänecke, who will retire after more than 20 years at the MAZ.
"Accompanying aspiring journalists on their career path and reflecting with trained experts on the role of journalism in the future is one of the most exciting areas of development in the area of tension between quality journalism and profitability. This is precisely where innovations of any kind can take work away from journalists, not take it away. All this with the aim of guaranteeing the quality of independent journalism for a functioning democracy," says Ursin Cadisch.
Many years of experience
"Ursin Cadisch is no stranger to the MAZ: He completed both the diploma training and the master's degree in "New Media Journalism" at our school. With his work as a trainer, he meets the requirements in an ideal way," MAZ Director Martina Fehr is pleased to say.
The 53-year-old has been working for Radiotelevisiun Svizra Rumantscha (RTR) for over 25 years - among other things, he has managed newsroom projects, built up and shared responsibility for the social media area, and at times been responsible for the content of RTR's online offering. Ursin Cadisch is also a lecturer - both in-house and at the University of Applied Sciences Graubünden. He has also been a member of the first chamber of the Swiss Press Council since 2018.
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