The merger of the two institutions creates a clinic group with 12 inpatient and outpatient locations and over 2,200 employees. With around 10,000 patients a year, the organization places great value on holistic, individually tailored rehabilitation. This claim is also reflected in the future digital brand identity, which is intended to make the offer simple, clear and innovative for patients, referring physicians and specialists to experience.
From brand strategy to digital implementation
Scholtysik was commissioned to develop the brand strategy and visual concept for the clinic group's brand portfolio (Markt-kom.com reported). The Schaan-based agency Digicube will then take over the implementation of the new websites. The focus is on seamlessly translating the strategic guidelines into an intuitive and patient-friendly digital presence. The aim is to make the website informative and functional and also to establish it as a central platform for patients and specialists.
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The company Innofactory works mainly for its customers and does not have its "own" office space. Based on this fact, Digicube developed the idea of giving the company a digital home.
Together with an architect from Paris, a virtual house was designed in the middle of Bern. Innofactory's virtual home is modeled on the company logo.
Each room in the building is meant to represent a dedicated step in Innofactory's mentoring process. On the right side on the lower floor is the market stall - the café where customers with projects and ideas contact Innofactory to find stakeholders who want to work together on that project. Also on the lower floor is the Innofactory Office, where research is conducted and ideas from Innofactory's training center are incorporated directly.
On the left, symbolically represented, is the Inno pipeline. It is meant to reflect the entire process of developing prototypes, checking them and the creation process in the workshop. After successful delivery, the created projects end up in the showroom on the top floor on the right side.
In order to be able to present the Innofactory home in a little more detail, Digicube has created a detailed image for each room as well as a 360-degree image. The house can be viewed in a virtual tour at Innofactory.ch/house be explored. Each individual room is described in detail once again.
Responsible at Innofactory: Ramona Wahlen (Marketing & Business Designer), Mark Chardonnens (CEO). Responsible at Digicube: René Müller (overall responsibility), Alexandra Ging (graphics & design). Production: Ibrahim Ameur Abbassi (Architect).
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