At this year's DEX22 Conference, guests could choose from a wide variety of presentations in four different theaters: The program included 10 keynotes, 12 masterclasses and 23 workshops, presented by 63 national and international industry professionals.
A journey into the future with renowned trend researcher Nils Müller opened the conference program. This was followed by a variety of presentations on current digital marketing topics: for example, the impact of challenging times on the growth of the industry as well as on brand management. The former was presented by meta expert and international agency strategist Andy Childs, the latter by Brandpulse founder and Wirz alumnus Thomas Ramseier.
Quality assurance on the agenda
U.S. activist and founder of the Check My Ads Institute, Nandini Jammi, showed how her organization gets advertisers to cancel bookings in disinformation media such as Breitbart or Fox News. Then the topic of retail media was explored from two different perspectives: On the one hand, why this channel will soon overtake TV - according to Torsten Ahlers of MediaMarktSaturn. On the other hand, the analytical view of the development by Daniel Knapp, Chief Economist of IAB Europe.
IAB Switzerland, as the organizer of the event, gave a positive assessment of the event: "The conference met with huge interest right from the start. The fully booked ticket contingent with a waiting list shows the digital marketing industry's need for up-to-date input and networking. But also that the industry has to deal with many trend-setting topics. For example, quality assurance or the complexity of channels with increasing fragmentation of attention," says Urs Flückiger, Managing Director of the IAB Switzerland Association.
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