David Elsasser Archives - m&k https://www.markt-kom.com/en/tag/david-elsasser/ The creative side of the economy Fri, Jun 17, 2022 7:37:05 PM +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png David Elsasser Archives - m&k https://www.markt-kom.com/en/tag/david-elsasser/ 32 32 David Elsasser verlässt SRF https://www.markt-kom.com/en/work-life/jobchange/david-elsasser-verlaesst-srf/ Wed, Mar 24, 2021 2:07:41 PM +0000 https://www.markt-kom.com/?p=131516

Since October 2020, David Elsasser has built up the new Corporate Development division on an interim basis and, in this role, was also a member of SRF's Extended Executive Board. Prior to that, he was first co-project manager for eight months and then overall project manager of the comprehensive transformation project "SRF 2024" from July to October 2020. According to SRF, the strategy phase of "SRF 2024" will be completed and operational implementation will start at the end of March 2021.

For 44-year-old David Elsasser, after a decade at SRF and the successful completion of strategy development, this is the ideal time to reorient himself professionally, SRF writes in a statement.

From 2011 to April 2019, David Elsasser headed SRF's Marketing and Partnerships division, during which time he reorganized the cooperation with Admeira in the area of sponsorship and developed new business areas. In addition, he was responsible project manager for SRG's national distribution strategy and for "Shared Content," the video offering for private Swiss media companies. From 2009 to 2011, David Elsasser worked at Swisscom in the area of business development for TV and entertainment and was involved in the strategic positioning of Swisscom TV and the Bluewin media portal.

]]> SRF: Neuer Bereichsleiter Vermarktung und Partnerschaften https://www.markt-kom.com/en/medien/srf-neuer-bereichsleiter-vermarktung-und-partnerschaften/ Fri, May 27, 2011 10:51:08 +0000 https://www.markt-kom.com/?p=40820

As Head of Marketing and Partnerships at SRF, David Elsasser will lead the Sponsoring department under the direction of Raffael Huber and the newly created Call Media and License Sales department under the direction of Markus Ragginger. Elsasser himself will take over the management of the Partnerships department. This was announced by SRF in a press release on Friday.

David Elsasser, a business economist specializing in marketing and communications management, worked at Publisuisse in Bern from 2002 to 2009. Until 2006, he was the communications project manager for the new sponsorship business area, then head of advertising for the entire media offering. In 2009, Elsasser moved to Swisscom's Entertainment division, where he worked in Business Development. He had business responsibility for the development of new products and services in the TV and entertainment sector and was involved in the strategic positioning of Swisscom TV (IPTV) and the Bluewin media portal (online/mobile). He evaluated content partnerships and co-business models with third-party partners for development and marketing
 

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