After the last Sponsoring Excellence Awards were presented to the winning projects #myprivatepicasso by Swisscom and the Fondation Beyeler (2020) and to Julius Baer with the Formula E project (2019), the time has come again on 25 March 2022: new masterpieces from the sponsoring and live experience sector will be honored at the Sponsoring Award Night. A top-class jury will honor projects and initiatives that have shaped the sponsoring landscape in the challenging years 2020 and 2021. The deadline for entries is Wednesday, December 15, 2021.
Non-members of the association now also have the opportunity to submit projects. Special awards will be presented. This is so that projects with different budgets can also be recognized - it's worth taking part! The award ceremony will take place during the "Night of Sponsoring" on March 25 at "Das Zelt" in Zurich.
More information and conditions of participation at www.sponsoringschweiz.
During the lockdown in spring 2020, when life came to a virtual standstill and Das Zelt had to shut down completely, the idea was developed to record a show in front of a virtual audience. Together with Aperçus, a German communications agency, and Cisco Webex, which provided the necessary video conferencing software for the audience video wall, the project was implemented with the media company CH Media, which was responsible for the TV broadcast. With an audience of 119,000 viewers, the expectations of the creators were far exceeded.
This creative brand integration of the Cisco video wall caught the eye of the BCMA (Branded Content Marketing Association). The BCMA is a global association of agencies, marketers and companies headquartered in London and represented in various countries. BCMA has organized globally under the title Global Lockdown Content Showcase looked for campaigns that stood out for their creativity, ingenuity and sustainability in these challenging times. Only campaigns that have created added value for the audience by either entertaining, informing, educating or inspiring were recognized. Ideally, several criteria are met at the same time.
In the D-A-CH region, BCMA members voted online for "We say thank you" alongside "VW Heldenkader" with Jogi Löw and Puls4 "Road to digital Austria" with the attribute Best in Class excellent.
Adrian Steiner, CEO and Director of DAS ZELT, is delighted with the award: "Together with our partners and my team, we are extremely pleased about the international broadcast of "Wir sagen Danke". It honors us that we were able to set the tone in these difficult times and encourages us to develop further TV formats."
Formeldrei has already worked for Das Zelt in the past and welcomes the Swiss touring theater around director Adrian Steiner back to the client portfolio after winning a pitch for the 2018 relaunch. The agency is responsible for the new overall appearance, from CI/CD and all online and offline measures to interior design and the TV commercial.
Responsible at Das Zelt: Adrian Steiner (Director); Diana Giori (Senior Marketing Manager). Responsible at Formeldrei: Moritz Adler (Creative Direction); Marco Mesot (Concept/Consulting); Jeanine Aeschbacher (Consulting). Film: Boutiq.
"We are honored to have the trust of such a successful company. This partnership is a multifaceted and exciting challenge for our department," says Manuel P. Nappo, Head of the Social Media Management department at the HWZ Zurich School of Business. "The multilingualism, different programs and target groups of this national event require well-coordinated communication measures."
The "Das Zelt" online team will be coached and advised by Manuel P. Nappo before and during the entire 2013 tour. According to the press release, the aim of the cooperation is to continuously build up and expand the expertise of "Das Zelt" employees so that future challenges in the new media can be mastered professionally. Adrian Steiner, Director of "Das Zelt", comments: "Thanks to the competent support, "Das Zelt" can build up its knowledge of social media in-house. This is a long-term added value for the company." With the advice and coaching of the Social Media Management department, the social media activities of "Das Zelt" are integrated into an overarching online strategy, which leads to targeted planning and implementation of online marketing.
University as coach and consultant
The HWZ Zurich University of Applied Sciences runs Switzerland's first specialist center for social media management. The aim of the center is to do justice to the massive structural change in the communications industry and to facilitate optimal knowledge transfer. It organizes tailor-made courses and workshops with companies, associations and administrations and participates in research projects and further education events. In this way, the knowledge base that was created with the CAS Social Media Management certificate course is constantly being expanded.
]]>In May, it was announced that Das Zelt and Post Finance had agreed a five-year partnership starting in 2013, as IMG wrote in a press release on Tuesday. In addition to this partnership, Das Zelt now also has a marketing partner on board, IMG (Switzerland), which will sell the other sponsors and hospitality packages in future.
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