Heads used the "Heads Brand Profiling" analysis method to track down the brand essence. In interviews with customers, it became clear that personal proximity and a special commitment to finding solutions are strong brand values. At the same time, internal workshops and surveys showed that the ambition and dynamism of the Customize team offer great potential. However, the previous brand presence seemed rather impersonal and not very lively. Although Customize is a modern employer where "you decide how much, when and where you work" and has a very positive corporate culture, this has hardly been expressed to date.

Heads developed the claim "Together. Better. Further.", which emphasizes the strength of developing the best ERP solutions for specific challenges at eye level with customers and in collaboration with Abacus. The digitalization of business processes and the increase in productivity through innovation drive companies forward. The striking graphic element "Cut" visually symbolizes the precision and 360° perspective on customer needs. The striking customize red creates recognition and looks modern and fresh in combination with the anthracite.

The image concept conveys an authentic insight into the working world of Customize and places the focus on the employees. This gives the brand a lively, personal and human face with a high level of differentiation.

Responsible at Customize AG: Christoph Iten (CEO), David Holzer (CFO), Claudia Moser (Sales & Marketing Coordinator). Responsible at Heads Corporate Branding: Ralph Hermann (overall responsibility), Sina Frank (strategy and consulting), Marco Simonetti (design), Roman von Arx (graphics/production). Photography: Nicolas Bruni.