The new Swiss social content collective Curate has successfully launched its agency. The three founders Carrie Meier-Ho, Moritz Lips and Oliver Lips were able to land contracts from three well-known companies in the first four months.

On behalf of Bucherer, one of the largest watch and jewelry retailers in Europe, Curate visually designed and implemented the 2017 Christmas campaign "The Bucherer Chalet". The scope of the assignment included location scouting, model scouting, styling and photography.

Curate has produced a teaser video clip for the Swiss branch of kitchen appliance manufacturer Miele as part of the temporary gastronomy project "Die Stadthalle" in Zurich. In quick succession, the 25-second clip focuses on the Miele "LoveToShare" philosophy, the kitchen appliances and the collaboration with ambassador and top chef Nenad Mlinarevic.

Curate's third new addition is Small Luxury Hotel Ambassador à l'Opéra in Zurich. For the member of Small Luxury Hotels of the World and partner of the Grand Tour of Switzerland, Curate is managing the social media presence of the "Restaurant Opera". The focus is on the restaurant's gastronomic positioning with a discerning, young audience. In addition, the culinary vision of chef David Krüger is to be captured visually and brought to life digitally.

The three Zurich bloggers behind Curate are Carrie Meier-Ho (36), Oliver Lips (25) and Moritz Lips (23). Carrie is part owner of Zurich's leading food and travel blog "Harry's thing". Brothers Oliver and Moritz Lips are the first to launch their fashion blog "Lips Brothers" have become the focus of well-known luxury brands and have been in front of and behind the camera for Schaffhausen watch brand IWC and clothing label Hugo Boss, among others. They are known on Instagram with the profile @thelipsbrothers on the road. (pd/ank)

The demand for high-quality, authentic and effective content for brand presence in social media is growing. To meet this need, three Zurich bloggers founded Curate, Switzerland's first social media content collective. The young and creative team from Zurich makes their many years of expertise in blogging and social media available to companies and brands and develops social media content for them.

Curate focuses on producing high-quality, affordable content for social media - from photography to copy to video production, as well as hashtag and content strategies for professional social media presence. Curate pays particular attention to Instagram. In recent years, the social image network has become an indispensable virtual showroom for brands, products, hotels and travel destinations and has risen to great strategic importance for brand perception. The other side of the accelerated development coin is that today's content is often already outdated tomorrow. That's why many companies fail to establish a brand-appropriate presence with up-to-date content in the fast-moving social media. With Curate, brands have the ideal partner for this challenge.

The three Curate founders are Carrie Meier-Ho (36), Oliver Lips (25) and Moritz Lips (23). Carrie is a partner of the Zurich-based food and travel blog "Harry's Thing". She has played a major role in shaping the blog and has made the Instagram profile @harrysding a highly regarded reference in the food and travel sector.

The brothers Oliver and Moritz Lips have become the focus of various luxury brands with their fashion blog "Lips Brothers" and have stood in front of and behind the camera for the Schaffhausen watch brand IWC and the clothing label Hugo Boss, among others. They are successful on Instagram with the profile @thelipsbrothers.

Carrie, Moritz and Oliver are convinced that no one understands and can create social media content better than experienced bloggers, because: "Brands that want to be noticed in social media have to communicate with their followers at eye level. Companies often find that difficult. This is where we can support with our experience - with advice and high-quality, authentic and likeable social media content that gets followers excited about the brand or product."