One aim of the rejuvenation of Conzzeta's employee magazine was to make it more attractive, more modern and easier to read. The other was to make it easy to read and understand for employees and managers working in seven different business units around the world. Due to its broad diversification, the Conzzeta Group is complex. This posed a particular challenge for the preparation of the magazine's structure and content, the agency writes in a press release. The employee magazine is published twice a year in three languages (German, English, Chinese).

Conzzeta is an internationally active Swiss holding company with around 3,300 employees. Its activities focus on mechanical and plant engineering, foam materials, sporting goods, graphic coatings and real estate. The seven business units serve customers in over 100 countries and are represented by their own companies in a total of 25 countries.

Responsible at Conzzeta Management: Carlo Menotti (Head of Corporate Services). Responsible at Prime Communications, Zurich: Philipp Metzler (client manager), Martina Peyer, Sylvie Ruppli (consultants), Basil Hangarter (creative director), Marcello Koch (art director), Stefanie Huber, Erwin Lötscher (DTP).