Confiserie Sprüngli Archives - m&k https://www.markt-kom.com/en/tag/confiserie-spruengli/ The creative side of the economy Tue, Apr 22, 2025 2:12:07 PM +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Confiserie Sprüngli Archives - m&k https://www.markt-kom.com/en/tag/confiserie-spruengli/ 32 32 BlueGlass | Team Farner gewinnt Pitches von Ewz, Zermatters und Sprüngli https://www.markt-kom.com/en/markom/etats/blueglass-team-farner-gewinnt-pitches-von-ewz-zermatters-und-spruengli/ Tue, Apr 22, 2025 1:54:08 PM +0000 https://www.markt-kom.com/?p=233678

The Zurich-based agency was once again able to prevail against competitors in a public tender process and will continue the mandate for Ewz. BlueGlass has been supporting the energy service provider in the areas of SEO, SEA, UX, analytics, social media and community management since 2021. The collaboration will now be extended for several years.

BlueGlass also won two other pitches: a new website is being developed for "Zermatters", a provider of outdoor experiences in Zermatt. The future platform will be characterized by a close integration of content and commerce as well as improved findability via search engines. BlueGlass is responsible for the concept, screen design and content approach in a multilingual setup. In addition, the agency is supporting Zermatters with an SEO workshop for the independent creation of further content with increased visibility.

Confiserie Sprüngli will also be relying on the expertise of BlueGlass in future. Together with its technical partner Sitewerk, the agency prevailed in a multi-stage selection process. The aim is to further develop the concept for the company's digital presence.

]]> Confiserie Sprüngli und Jung von Matt Limmat starten Zusammenarbeit https://www.markt-kom.com/en/markom/confiserie-spruengli-und-jung-von-matt-limmat-starten-zusammenarbeit/ Mon, 02 Dec 2024 13:23:38 +0000 https://www.markt-kom.com/?p=227505

The traditional Zurich brand Confiserie Sprüngli is working with Jung von Matt Limit for the first time to redesign its visual identity for the Christmas season. The aim is to emphasize the high quality of the iconic products through high-contrast lighting and channel-appropriate staging across all touchpoints.

The claim "Just the way I love it" reflects the uncompromising focus on customers' individual wishes and creates an emotional connection to the products. Cyrill Hauser, Managing Partner at Jung von Matt Limmat, says: "As a Zurich agency, it is a great pleasure and honor for us to be able to support the cult brand Confiserie Sprüngli in communication matters. The consistency with which the company produces top-quality, world-renowned products at the highest level is very inspiring for a creative agency."

One highlight of the campaign is the Secret Santa campaign, which is taking place for the first time in selected stores (Zurich Paradeplatz, Enge, Stadelhofen, Lucerne and Aarau). Customers can give presents to their loved ones which, with a bit of luck, will find their way to the recipients.

Client: Confiserie Sprüngli AG Agencies: Jung von Matt LIMMAT External partners: blish, Studio Dirk Weyer, Production Katja Sluyter, Brogleworks AG

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