"We act and think like a startup: lean, bold, disruptive. Collective quickly understood our brand, captured our goals and presented cost-effective solutions that convinced us," says Nadeschda Hoidn, who is responsible for marketing and communications at Zwei Wealth.

"Especially for small brands, it's about generating leads quickly, measurably and cost-effectively with intelligent marketing..." explains Lars Kienle of Collective. "Furthermore, we also want to stage ourselves in unconventional ways, and show people: Wealth Management 2023 means maximum transparency and intelligent solutions for every need."

"In an opaque market where every provider thinks of themselves first and sells expensive in-house products, Zwei Wealth comes across as refreshingly different. As independent advisors, they really do think about the customer first. We make the same claim for ourselves: transparent, human, to the point.
Zwei Wealth and Collective have a lot in common. We are happy to be able to accompany this exciting player!" says Joël Wyss on behalf of Collective.

Responsible at Collective: Lars Kienle, Joël Wyss, Dino Reichmuth.

The branding, which combines a reduced, grotesque design language with imperfect illustrations, takes this claim into account. A new website was also developed in this context. Useful maps around the local mobility offer and interactive self-checks playfully guide the user to the topic of thoughtful mobility.

"We are committed to communication whose considerations start where they end: With the target group. By means of a street survey and an online survey, the needs of the people of Lucerne:inside were captured in relation to a brand around mobility," explains Joël Wyss, Creative Director at Collective. "A key finding was that we rely on a consistently positive tone in our communication. Luzernmobil shows how you can be part of the solution - not who is part of the problem," adds Sarah Troxler, who is responsible for the project on behalf of the Luzern transport association.

This is also reflected in the launch campaign, which can be seen throughout the canton since mid-November: a poster campaign consisting of more than 20 short comic-like sketches. The characters, illustrated by Lucerne artist Tristan Gehin, were used to give the brand a human vibrancy. They are intended to convey a wide variety of messages to different target groups in a continuous and approachable manner.

Responsible at the Luzern transport association: Sarah Troxler. Responsible at Collective: Joël Wyss (Creative Director), Lars Kienle (Creative Director), Tristan Gehin (Graphic Design & Illustrations), Manuel Eichmann (Graphic Design), Jasmine Jacot-Descombes (Text), Jonas Holzer (Programming), Lorena Wyss (Consulting); Responsible for short image: Dino Reichmuth (Photographer).

"In recent years, we made a frightening observation: our generation hates advertising," said Joël Wyss, co-founder of Collective. "The reason for this is that the majority of advertising messages are still communicated via penetrating, one-dimensional push methods."

The agency considers itself responsible for consciously counteracting this trend. "We firmly believe that the most sustainable form of marketing is one that places the consumer and his or her needs at the center of every consideration," continues Lars Kienle, Co-Founder. Branding and advertising should enrich people's lives - not annoy them.

The young team sees itself as a creative cosmos for a new, self-determined generation of creatives that wants to help its clients achieve positive brand interactions and sustainable brand communication. After a few years of activity in the Swiss advertising market, the agency decided to give itself a rebranding.

Responsible at Collective: Lars Kienle, Joël Wyss, Dino Reichmuth, Tristan Gehin, Tim Koch, Lorena Wyss, Marius Wickli, Martin Sattler, Tim Riva.