Clyde makes e-mobility in Switzerland easy and convenient: From insurance to service and taxes to tires and highway vignettes, everything is included in the price of the provider’s electric car subscription—and even electricity, if desired. The two new promotional spots, produced by Clyde in collaboration with the agency POP, bring the central message—„All you have to do is drive“—to life in an emotional way. They take the audience on a relaxing drive away from the hustle and bustle of everyday life, toward the freedom and ease of a flexible electric car subscription.

The visual storytelling is accompanied by four striking visuals that playfully highlight the key benefits for consumers—simple, flexible, sustainable, and paperless. A selection of sales assets complements the campaign and offers potential customers concrete insights into Clyde’s comprehensive portfolio.

Through the end of the year, the campaign will be widely promoted across digital channels such as YouTube, programmatic display, native advertising, Google Ads, and social media. Clyde thus remains on track to position its electric car subscription service as a hassle-free mobility solution for the future.

Person in charge at Clyde Mobility AG: Fabian Huber (Project Manager, Head of Marketing), Livia Decurtins (Project Manager, Marketing Communications), Chris Doerschel (Brand Design), Vanessa Gaggioli (Digital Marketing Specialist). Person in charge at POP: Michi Benz (Strategy, Copy, Consulting), Roli Hofer (Creative Direction, Design); Production of Image Spots: Tom Brunner (Director, DOP), Damian Derungs (1st AC), Jonas Stirnimann (Keygrip, Car Rig), Simon Hardegger (Color Grading), Sound Mixing: Brauereisound GmbH; Footage: Alpinceracer. Media: Webrepublic, Yannick Vollenweider (Media Strategy, Consulting), Annalena Koos (Project Management)

The challenge was to convey Clyde's diverse messages and unique selling points quickly and simply. Pop then developed a campaign presence that conveys the Clyde offer in the visually charged keyword "All".

The integrated campaign approach with additional re-targeting measures is designed to ensure that the focus is on differentiation potential at all levels - from brand to sales communication: "All electric. All inclusive" shows that Clyde is the first and only Swiss car subscription that relies 100% on e-mobility and includes all costs. The campaign also picks up on the brand promise of a new form of mobility that meets people's needs: holistic mobility solutions that correspond to a contemporary and sustainable lifestyle.

The campaign is divided into three phases in which the "100% Electric" positioning of the Clyde brand is emphasized. At the same time, the subscription sales of the electric cars are promoted with special prices. The aim is to take users on an emotional journey with lots of moving image content and then show them the right electric car for their taste. The advertising material is played out in the digital space via programmatic display, native advertising, social media, YouTube and Google Discovery Ads with the support of Drop8, Swiss Online Publishing and Dept. The image video was created by Alpineracer.

The agency is also supporting CRK with PR and media work to position Clyde's offering. An exclusive mobility guide is being launched in collaboration with Nau.ch. The articles are advertised on Livesystems' DOOH channels - including post office counters, petrol stations and public transport - throughout Switzerland.

Responsible at Clyde: Renato Späni (Head of Marketing), Fabian Huber (Project Management, Performance Marketing), Livia Decurtins (Marketing Communications), Raphael Schöni (Content Management), Chris Doerschel (Brand Design). Responsible at Pop: Michi Benz (Strategy & Consulting), Roli Hofer (Creative Director). Responsible at Drop8: Fabrice Lalive (Director Innovation & Technology), Sam Lutz (Founder & CEO), Miguel Pinto Alvez (Programmatic Campaign Manager). Responsible at Swiss Online Publishing: Predrag Djokovic (Project Coordinator Digital Marketing). Responsible at Dept: Miro Andrea Teufer (Business Development), Jennifer Loaiza (SEA Project Manager). Responsible at Alpineracer: Cyrill Zürcher (Project Management), Seya Eggler (Founder & Creator). Responsible at CRK: Caroline Hulliger (consulting, project management), Marie-Joëlle Eschmann (consulting, project management), Jeanine Häfliger (consulting).