As a result, the 51-year-old will join the management team together with the new CEO Moritz Schneider take on a central role, according to a statement issued by the agency on Friday. Rufener will take over the management of the consulting groups and will use his skills in personal consulting for Mediaschneider customers. His know-how and knowledge will be an important advantage for internal training, the agency further writes.

Christian Rufener worked for seven years as Consulting Group Leader and Managing Director at Mediaschneider Zurich and for the last two years as CMO was jointly responsible for the development and expansion of the platform business model Beem,. In April 2021, Swisscom had discontinued the interactive advertising platform again (Werbewoche.ch reported).

Rufener holds a Master of Advanced Studies in Digital Business and is a federally certified communications manager. The media expert brings years of experience in consulting.

With this addition, the agency is further developing its holistic media management and its comprehensive quality standards, according to a statement on Thursday. The recognized media specialist is a federally certified communications manager and has many years of practical experience on the agency and agency side. His career took him from Publimag Zeitschriften as Head of Marketing via Media-Logics as Strategic Consultant to Bemberg, Gedenk, Media, where he was most recently Client Service Director.