What does Kaltbach cheese actually taste like? In its current campaign, Emmi Kaltbach asks consumers this question. It turns out that the question is not so easy to answer. Michu, the Kaltbach cave master, knows that too. Because: The strict selection, the maturing in the cave and the special cave brine give Kaltbach cheese its unique character. And this is difficult to put into words. That's why Michu's advice to everyone is: It's best to try the Kaltbach cheese for yourself and indulge in the pleasure of the cheese without any big words.
The difficult question of taste
The brand campaign is a continuation of the campaign launched in 2018 on the refinement steps that Kaltbach cheese undergoes in the cave and through the expertise of the cave masters (Werbewoche.ch reported). In 2021, the focus is now on the indescribable character of the cheese.
During the filming, the consumers interviewed had the opportunity to learn everything about the cheese-making process on a guided tour through the cave, which is several kilometers long. However, three moving image spots are intended to show that this knowledge does not necessarily help in describing the unique taste.
The campaign will be played out online in German and French in different variations and lengths in Switzerland as well as internationally. This includes social assets as well as shoppable ads and YouTube pre-roll ads.
Responsible at Emmi: Sarah Larwood (Global Category Head), Christian Achermann (Global Marketing Manager), Andrea Banz (Head Brand and Category Management Speciality Cheese Switzerland), Luisa Odermatt (Brand Manager Kaltbach Switzerland), Roland Ziswiler (Head of Operations Kaltbach). Responsible at Jung von Matt Limmat: Philipp Klink, Jehmsei Keo, Tobias Röben (Text), David Hanselmann (Art Direction), Mutasin Grabenhorst (Graphics) Philipp Siegenthaler (Strategy), Andrea Braschler (Consulting), Rob Hartmann (Executive Creative Director), Luitgard Halg (Executive Creative Director), Thomas Steiner (Chief Client Officer). Responsible at Chocolate Films: Michela Trümpi (Producer), Gabi Benz (Line Producer), Lukas Wälli (Camera/Direction), Christoph Menzi (Editing).
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Fitness chain Basefit.ch, which now runs 41 fitness clubs in Switzerland, has launched a digital activation. "Fitness for everyone - no matter what your motivation," is the message of the campaign, which includes three videos produced by Chocolate Films and directed by Fabian Weber.
The videos show that with fitness you can improve your personal life, recharge your batteries, improve your results in other sports with fitness as an add-on. In addition, you can also gain time and focus for yourself and meet new people in group classes.
The campaign will be seen on Basefit.ch's online channels and as a digital campaign in the coming weeks in Switzerland.
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GToS experienced a major boom last summer, when many tourists increasingly opted for vacations in their own vehicles. This summer, too, touring in one's own car or motorcycle is in high demand. Switzerland Tourism (ST) and the Grand Tour of Switzerland association have recognized this need and, together with Bastian Baker, have implemented a campaign that whets people's appetites for road trips in Switzerland.
Music video as tourism promotion
The pandemic not only makes traveling difficult, it has also caused a standstill in the cultural industry. The ideal time for a joint project. "Switzerland is a unique vacation setting. I was on the GToS last year and fell in love with our country all over again," says Bastian Baker. The tour inspired him to write his song "Jackpot," in which he sings about the happiness of being at home in the vacation country of Switzerland.
The music video "Jackpot", shot together with the GToS association, is the centerpiece of the campaign and was filmed this spring in Bastian Baker's native French-speaking Switzerland as well as in German-speaking Switzerland and Ticino.
No road trip without the right music
Back in the summer of 2019, the marketing of GToS focused on the theme of music. At that time, a Spotify playlist was created for each section of the route. "The themes of music and road trip fit together brilliantly. With the GToS, we not only want to show the highlights of Switzerland, but also convey a feeling of freedom and fun," says Martin Vincenz, president of the Grand Tour of Switzerland association. The 2021 online campaign with the jackpot video will be seen throughout Switzerland. In addition, MySwitzerland.com presents a new Landing page to GToS with Bastian Baker's insider tips.
Responsible at ST (concept and creation): André Hefti (Head of Marketing & Productions), Martin Pally (Marketing Manager Summer), Monica Danuser (Content Manager Summer, Project Management), Daniela Chiani (Project Manager Marketing Summer), Alexandra Weber (Head of Digital Marketing), Dominic Stöcklin (Head of Social Media), Natalie Schönbächler & Maria Wetzel (Social Media Managers), Nicola Fürer (Multimedia Producer), André Aschwanden (Corporate Communications), Kim Suh-Kyung (Digital Publisher & Editor). Responsible at Chocolate Films (creation and production): Lukas Wälli (Director/Script/Cinematographer), Wolfgang Weigl (Editor), Jürgen Kupka (Grading), Michela Trümpi (Producer), Gabi Benz (Line Producer). Responsible at Sir Mary (media planning): Vanessa Habisreutinger (Director Marketing Technology), Fabian Habisreutinger (Strategy Director Media & Data), Katharina Günther (Senior Media Consultant), Sabrina Huwiler (Account Manager).
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What do a child who has a full beard scribbled on his face with permanent marker, a nouveau riche who plays a game with VR glasses and a twenty-something who transports his dirty laundry with a Robodog have in common? That's right, they have all found their home on Homegate.ch.
In 2018, Thjnk Zurich, Front Digitalmanufaktur and Upljft, the Thjnk subsidiary specializing in social media advertising, are continuing the square meter campaign for Homegate launched last year. Online videos, display ads, TV spots, pre-rolls, digital OOH, posters and print ads portray people who have interpreted their own four walls for themselves. Tied off with the claim "Find your place." The campaign launched on May 21, 2018.
Homegate.ch is the leading digital real estate marketplace in Switzerland, according to NET-Metrix-Profile 2017-2. With more than 8.5 million visits, over 185 million page impressions per month and over 85,000 current real estate listings, Homegate AG is one of the leading Swiss digital companies. More than 80 experts work for the Homegate Group at the company headquarters in Zurich and at the Lausanne site.
Responsible at Homegate.ch: Axel Konjack (CEO), Stefanie Fritze ( CMO ), Petra Vetter (Senior Traffic and Campaign Manager), Carina Schönenberger (Marketing Communications Specialist), Sandra Pahl (Senior Online Marketing Manager). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Andrea Bison (GF Consulting), Pablo Schencke (Creative Direction), Cornelia Hess (Art Direction), Isabelle Akermann (Strategic Planning), Nils Rüsenberg, Jennifer Meier (Project Management), Fabian Böttner (Film Producing), Susanne Nagel, Manja Mutzenbecher (Art Buying), Manuel Caliebe, Christian Schemath (DTP). Responsible at Front: Marco Zimmerli (Creative Direction), Sam Sherbini (Consulting). Responsible at Upljft: Aurélie Saliba (Senior Advertising Specialist). Responsible at Chocolate Films: Lukas Wälli (Director), Michela Trümpi, Philippa von Wittgenstein, Magdalena Zbiec (Producing), Online (Post Production), Tonstudio Z (Sound). Responsible for Media: Mediatonic.
The Grand Basel Show starts its worldwide tour this September in Basel. The film offers an exclusive visual foretaste. In the film, Idris discovers characteristics that make cars masterpieces and seeks answers to the question of what gives a car its soul. Thanks to his experience with various communities of car connoisseurs during the filming of the series "No Limits" and "King of Speed", Idris Elba is also the perfect representative to establish the car as a cultural asset. The setting of the film is of particular importance, as it was shot in the iconic Lingotto car factory in Turin. The viewer is thus shown the connection between cars and art, design, architecture and lifestyle.
https://www.youtube.com/watch?v=VYL6IHRqqbw
Long-term mandate for Jung von Matt/Limmat
Following the agency evaluation at the end of 2017, the creative agency developed a long-term and comprehensive communications strategy for the global market and is implementing it itself across Europe with public relations, social media and content measures. To this end, the Jung von Matt team works with a network of selected partner agencies.
The new website communicates the values and goals of Grand Basel as well as important features of the show such as the exclusive exhibition concept or the expert curatorship.
A unique exhibition
The new film with Idris Elba gives a foretaste of the first Grand Basel Show, which will be held in Basel in September 2018. The show is curated by international leaders in the automotive, art, culture and design sectors. The first Grand Basel will be held in Basel, Switzerland, September 6-9, with additional shows planned in Miami Beach, February 22-24, 2019, and Hong Kong in May 2019.
Stars on four wheels
The four cars in the film with Idris Elba represent the past, present and future. The actor drives in the important 1978 Lancia Sibilo Bertone as well as the bold 2015 Zagato Mostro. Also seen in the film are the 1931 Alfa Romeo 6C 1750 GS Zagato with a body custom designed by Giuseppe Aprile and the 2018 GFG Sibylla, designed by Giorgetto and Fabrizio Giugiaro.
The perfect location
The filming took place in the avant-garde Lingotto building on Via Nizza in Turin, Italy. Originally designed as Fiat's production facility, the building rose to become the world's largest car factory. The unique design called for cars to be moved up inside the building as the manufacturing process progressed, finished directly under the roof, and test driven on the rooftop test track.
Responsible at Grand Basel: Lana Nyfeler (Global Head of Communications), Mark Backé (Global Director). Responsible at Jung von Matt/Limmat: Samuel Wicki (Creative Direction), Michelle Danilschenko, Jannic Mascello (Art Direction), Adrian Haut, Fiona Gottwald, Jan Rohleder (Project Management / Consulting), Christoph Kinsperger, Laura Saner (Media Relations / Content / Social Media), Hendrik Wernze (Programming), Christian Koop (Technical Direction), Dennis Lück (Executive Creative Director), Cyrill Hauser (Chief Client Officer). External partners: Elias Ressegatti (director); Daryl Hefti (cinematography); Chocolate Films (film production); Michela Trümpi (producer); Philippa von Wittgenstein (production management); We Are All Astronauts (music); Peter Bräker (sound effects); Jingle Jungle (sound).
The pre-launch campaign started on January 3 and lasted until January 18, the deadline for the Europe-wide launch campaign under the slogan "Disturb the Peace". The aim was to pick up a younger target group and generate test drives in the showrooms of Swiss Jaguar partners. Republica implemented this using the creative central idea "ROARR like a Jaguar". The focus was on a film in which actors snarl (English: to roar) as aggressively as the eponymous feline predator. The video was made up for Facebook, Instagram, Instagram Stories and YouTube and used as part of sponsored posts.
https://www.youtube.com/watch?v=vNwCh7CGo3Y
In addition, regionally adapted radio spots were placed, which referred directly to the nearest Jaguar partner.
Live events in Zurich and Lausanne
Other core elements included live events at Zurich HB and the Léman Centre in Crissier (VD), where the brand-new E-Pace could be admired for the first time. Using a specially developed ROARR app, tablets and a 3-meter LED screen, the public was also part of the campaign: they could also "roar" like a Jaguar. For this purpose, a short video sequence was recorded on site and edited together with the campaign material. Participants were then able to take part in a competition and received their video as a souvenir by e-mail.
The tablets and app are still in use at specially produced POS stands at 23 Jaguar partners. Participation in the competition is still possible until February 25.
Responsible at Jaguar Switzerland: Mario Montanari, Karin Held. Responsible agency: Republica with Ogilvy & Mather. Technical partner live events and POS installations: Auviso, Cibolini. Film production: Chocolate Films, Frame Eleven.
For the first time, "inOne" bundles Swisscom's offers for at home and on the move in one package for the entire household, flexibly and tailored to the customer's needs.
The current Swisscom campaign therefore draws attention to the new offer with the slogan: "The best way to bring everything together in a flexible package". "We want to show our customers their options for being connected," says Tim Alexander, Head of Marketing and Brand Communications at Swisscom, explaining the approach. "Our offer can be put together flexibly as desired, because we combine the best TV offer with the best Internet, landline and mobile network in Switzerland in one offer."
As part of the launch campaign, the product benefits are explained in a playful and humorous way using a "Good, better, best - inOne" incremental mechanic. The idea behind it: Each Swisscom product is good on its own, but they are all best when taken together.
The integrated 360-degree campaign has been visible nationally on all high-reach channels such as TV, print, OOH, cinema, radio and online since 22.04.2017 and can also be experienced on social media, in the store and on the website. The analogies used in the TV commercials illustrate the benefits for customers on the one hand and the uniqueness of the new subscription on the other.
https://www.youtube.com/watch?v=/MuzHT_ySe-A
https://www.youtube.com/watch?v=/0ahPplpGk78
https://www.youtube.com/watch?v=/hsNtYrWl8nU
The campaign was developed across agencies under the lead of Heimat Berlin and Heimat Zürich and was switched on by Mediaschneider. Chocolate Films was responsible for the film production, Emoticom from Bern was the web agency and Servicepaln Suisse acted as the B2B agency.