While urban regions are increasingly focusing on technology companies or the service industry, rural regions still offer the necessary space for the second sector - such as soap, adhesive and furniture manufacturers, award-winning confectioners and glass producers. "It is precisely this economic engine that is central to our communities - regardless of whether we are talking about corporations such as Vetropack, hidden champions such as Kyburz Switzerland or young, fast-growing beer or soap producers," says Dariush Daftarian, Co-Managing Director of Standort Zürcher Unterland.

Support for Setaprint and Clear Channel

This economic strength is now to be publicized in and around the region. The Zürcher Unterland is receiving support from Setaprint, which is also based in the Zürcher Unterland and is supporting the initiative with a substantial amount. In addition, over 150 top poster sites can be used in collaboration with Clear Channel.

Authentic local entrepreneurs and creative artists

The poster statements were deliberately created in dialect. "We are setting a counter-trend in today's marketing world with many English expressions and portraying authentic local entrepreneurs and cultural workers," says Nicole Pfaller, Project Manager for Culture at Standort Zürcher Unterland. "In this way, we want to draw attention to leisure activities and cultural offerings in the region."

The posters are supplemented with video sequences on social media.