How do you draw attention to a Graubünden casino? And stay in the minds of the target group? The answer from Publicis Zurich: With a marmot sitting on an albino ibex, under a double rainbow in the middle of the mountain landscape in Graubünden. The campaign with the unusual duo shows what really takes a lot of luck: Not to win on 777.ch from Casino Davos, but to ever see these animals in the duo in real life.
Surprising, fast and memorable - the eye-catching CGI-generated testimonials are designed to attract attention. As if from another world, they stimulate the imagination and whet the appetite for gaming worlds where you can forget everyday life for a moment. The red-eyed ibex and his companion appear surreal and yet down-to-earth in a charming Grisons way. The campaign can be seen on TV throughout Switzerland from August 24 and online on all social networks.
Responsible at CASINO DAVOS: Claudio Hagmann (Marketing Manager), Bram Cops (Managing Director); Responsible at Publicis Zurich (creation and realization): Anna Leudolph (Creative Director), Cinthia Stettler (Senior Art Director), Rob Hartmann (Executive Creative Director), Stefania Bertolo (Account Director), Flurin Hardt (Senior Account Director), Matthias Koller (Overall Responsibility); Team Prodigious: Art buying, prepress, image editing, motion, realization and production consulting.