On Cash.ch, for example, the real-time prices of products such as the 20-franc gold vreneli or the 1 ounce gold bar are displayed. The value of these tradable, physical gold products is interesting for both buyers and sellers, explains Philoro CEO Christian Brenner: "While the most common financial platforms only show the price of gold, Cash.ch readers now benefit from real-time information on the prices of common precious metal products." This means that comparisons can now be made with what the house bank is offering, Brenner continues.
"Fixed integrations are a very popular advertising format at Cash.ch," adds Thierry Hansen, Head of Sales Ringier Advertising. "The short distance between the placement and the trade as well as the strong thematic reference make it extremely attractive for both the user and the advertising client."
The prices of the most common physical precious metal products are displayed on Cash.ch in the "Commodities & Precious Metals" section. For example, on the pages showing the prices of gold, silver, platinum and palladium in the various currencies. The product selection rotates and prices are updated every five minutes.
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The updated Cash app is designed to provide an enhanced reading experience by moving closer to the website design. For example, articles are enriched with market data widgets and section headings. In addition, the revamped app offers a number of new features: Subnavigation can be customized according to individual preferences, push notifications can be set up, and users can create and manage portfolios, watchlists, and course alerts. The view can be designed according to personal needs.
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The business and finance platform Cash.ch has a new look. In addition to optimized operation, the main navigation has been expanded, which significantly simplifies the thematic search. In addition, the top news display has been redesigned and offers more information at a glance.
For the user community, the operation of the site remains familiar. The new features are a further development of the previous website. "Cash.ch offers a modern design, a clearer structure and revised content. This makes it easier for users to access financial news, current stock market data, products and services," says Daniel Hügli, editor-in-chief of Cash.ch.
From a technical perspective, the website was completely rebuilt by the Digital Technology Center of Ringier Axel Springer Switzerland. The new backend enables easier integration of contributions from other RASCH titles.
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Ringier Axel Springer Switzerland acquires all shares of Cash Zweiplus AG. Until now, Cash Zweiplus was a joint venture between Ringier and Bank Zweiplus. Ralph Büchi, CEO Ringier Axel Springer Switzerland and Head of Publishing at Ringier, is very pleased with the takeover: "With Cash.ch, we have gained a strong brand that will strengthen our business titles. Handelszeitung and Balance optimally complemented in the digital area". Together with the publisher's other business titles, Cash.ch forms the digital business network. As such, this is already being marketed by Admeira together with the Finanzen.ch financial platform.
Both the banking services under the brand "Cash - banking by Bank Zweiplus" and the economic and financial information remain guaranteed for customers and will be further expanded in the future. Bank clients will be served by their existing Bank Zweiplus advisors and will have unchanged access to real-time quotes and trading opportunities at a flat rate on Cash.ch. Bank Zweiplus also benefits from the greater customer reach offered by the aggregated digital business network. "We continue to offer bank customers the unique link between information and digital banking," says Markus Aisslinger, CEO of Bank Zweiplus.
Cash.ch team moves to Altstetten
Cash.ch will be integrated into the business media of Ringier Axel Springer Switzerland under the management of Nina Ranke. Urban Scherrer, long-time CEO of Cash Zweiplus, is leaving the company at his own request with the takeover and will accompany the transition phase in an advisory capacity. His deputy Marcel Gamper will continue to look after banking customers at Bank Zweiplus with his team. Cash.ch will be managed editorially by the same team as before. The ten-strong Cash.ch team will move to the offices of Ringier Axel Springer Switzerland in the Media Park in Zurich-Altstetten.
Cash is Switzerland's first multimedia business and finance portal. It combines information with banking and links relevant financial and business news from its own independent editorial team with an online banking platform.
With 266,000 unique users and three million visits per month, Cash.ch is the most visited business portal in Switzerland. It serves the target group of decision-makers as well as an audience with an above-average interest in topics such as finance, cars, computers & IT or consumer electronics (source: NET-Metrix Profile 2016-2 and NET-Metrix Audit 2017-3).
With Cash.ch in its portfolio, Admeira is also expanding its digital business network, which currently includes the offerings of Bilanz.ch, Handelszeitung.ch and Finanzen.ch. This means that in future, with just one booking, over 860,000 unique users can be reached on the relevant financial titles in Switzerland - the business network thus increases its net reach to over 14 percent within the entire Swiss Internet population (source: NET-Metrix Profile 2016-2). Arne Bergmann, Chief Sales Officer of Admeira: "We are very pleased about the cooperation with Cash. It gives our advertising customers extended access to advertising opportunities in exclusive financial and business environments."
Commenting on the cooperation with Admeira, Urban Scherrer, CEO Cash, says: "I am convinced that in this rapidly changing advertising environment, it is only possible to operate successfully by joining forces and using state-of-the-art technology."
The print magazine Cash Value is published twice a year with a circulation of 25,000 copies. It is aimed at private and institutional investors interested in economic and financial topics.
Cash's sales team, consisting of three employees, will move to the Media Park in Zurich Altstetten at the beginning of May and will be integrated into Admeira's sales organization.
Orientation aids are provided by the three large menu items "Inform," "Invest," and "Discuss. In addition, the comprehensive contents of the respective topics are better linked. Visitors can still access their personalized area via their login, where they can access their portfolio, the watchlist, manage stock market subscriptions and exchange views in one of the largest Swiss stock market forums. And as usual, Cash readers can trade directly from the news and price details on the stock exchange.
The concept as well as the screen design the new website were created by the Bernese agency Designsensor. The technical implementation was carried out by SIX Financial Information and the Aarau agency Previon+.
In addition, Pascal Weder joined the team as Senior Account Manager in January 2014. Pascal Weder has many years of online experience in the media industry. At Cash, he is available to direct customers and agencies for questions, new ideas and bookings.
The Cash sales team has been led by Marco Spadacini since the beginning of the year. He has already been working in sales at Cash for over five years and knows the portal with its wide range of advertising options and services.
