Caotina can now not only be enjoyed in the comfort of your own home, but also on the go. The chocolate drink is now available ready to drink in a handy PET bottle.
Inhalt und Form came up with something special for the launch campaign and got three young people really going for it. Ready to conquer the hearts of chocolate fans in the fast lane. And with a surprising twist. Because the three don't just cruise around on any old vehicle, but on a mobile sofa.
"We wanted to showcase the Caotina drink in an unusual way, but without sacrificing the usual cozy presentation of Caotina's chocolate enjoyment," explains Michèle Rao, Senior Brand Manager at Caotina manufacturer Wander.
The mobile sofa already attracted a lot of attention during filming. Since last week, it has been on TV, Instagram and TikTok, among other places, as a launch campaign for the new Caotina drink.
Responsible at Wander: Christof Stulz (Marketing Manager), Michèle Rao (Senior Brand Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Caroline Minar (Art Director), Celina Harisberger, Johanna Kilchenmann (Project Manager). Production: Leonardo Sanfilippo (Executive Producer), Dimitri Siegrist (Junior Producer), Hannah Dobbertin (Director), Timon Schäppi (Cinematographer), Nicolas Bechtel (Editor), Simon Hardegger (Colorist), UKO AG (Audio Postproduction).
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Caotina's unique chocolate taste is now also available on the go. This is now also being advertised in a new, interactive poster and sampling campaign, which the Zurich-based creative agency Inhalt und Form has implemented for Caotina. The campaign involves handing out compliments at Zurich's main railway station, where thousands of passers-by pass by every day.
An e-panel was set up in the middle of Zurich's station concourse, which at first glance looked like a normal advertising poster. However, the Caotina bottle on the poster surprised passers-by by not remaining static, but coming to life and handing out entertaining compliments under the motto "The heart on the tongue". The voice and facial expressions of the Caotina bottle were created by comedienne Reena Krishnaraja, the SRF 3 Best Talent Comedy 2022.
Combination of face and audio tracking
Using a sophisticated combination of face and audio tracking, animation software and control programs, the content and form of the comedienne's voice, facial expressions and movements were transferred to the animation in real time. In addition to compliments, Caotina drinks were also distributed.
The charming Caotina poster is also used online in the form of social media ads and YouTube ads. The ads link to the landing page www.caotina.ch/herzaufderzunge with a competition to win chocolate prizes.
Responsible at Caotina: Christof Stulz (Marketing Manager), Michèle Rao (Senior Brand Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Pipo Semmler (CIO), David Hugentobler (Creative Director), Caroline Minar (Art Director), Bettina Righetto (Group Account Director), Johanna Kilchenmann (Project Manager); Producer: Flurin Spescha (storymedia.ch); Filmmaker: Lars Näpflin.
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For breakfast, too, it's true that what comes from the heart tastes best. Together with Caotina, the Zurich agency brought the company's new brand positioning to life and implemented a multi-stage digital campaign designed to strike directly at the heart of consumers' sweet tooth. The subjects and messages were adapted to the respective target groups so that the users can be guided through the customer journey in a way that is appropriate for the target group.
At the heart of the campaign are two commercials in which people surprise their loved ones with something they baked themselves - which is particularly popular with the help of Caotina. The two spots were adapted to all digital touchpoints through cutdowns, adjustments to the text messages and format adaptations, played out on YouTube and social media in line with the target group, and supplemented by smart display ads and rich media display ads. The foundation for the media strategy was developed by iundf Media Impact, the media agency of the iundf agency family.
The campaign has been on selected digital channels since Monday.
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Responsible at Caotina: Christina Kieni Römer (Marketing & Sales Director), Christof Stulz (Marketing Manager Ovomaltine & Caotina), Michèle Rao (Brand Manager Ovomaltine & Caotina), Shadya Fasel (Digital Manager). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Vasco Bickel (Senior Art Director), Govinda Schmidt (Graphics), Yannick Lippuner (Text/Concept), Mato Bilic (Motion Designer), Manuela Marty (Consulting), Melanie Möckli (Project Management), Marcel Bieri, Anna Gösling (iundf Media Impact); MM motion pictures (Film Production), Lukas Mäder (Director).
During a chemistry meeting and a subsequent test project, the agency in Kreis 5 was chosen. "We were convinced by their agility and versatility of content and form - and not least by their palpable enthusiasm for our Caotina brand," says Michèle Rao, Caotina's Brand Manager, commenting on the decision in favor of the agency.
A sweet addition to the customer base that pleases not only the chocolate fans in the agency. The first work will be served at the beginning of the new year.
Ever since she was a child, Meta Hiltebrand has had a secret passion, according to a press release: she loves buttered bread refined with Caotina powder. She still treats herself to this snack regularly. That's why the 28-year-old Zurich celebrity chef is particularly pleased to be Caotina's new brand ambassador.
From now on, the young woman with the orange mop of hair will act as an ambassador and will be used for various measures. Among other things, Meta Hiltebrand will create recipes with Caotina powder.
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Unic developed and implemented a design idea in close collaboration with Wander. The design is reminiscent of special moments of indulgence associated with the brand promise: Moments of mood and indulgence that you treat yourself to in a hectic everyday life. Depending on the time of day, the website is presented coherently in a morning or evening version. Customers can find all product information in one place and can order Caotina products online in the store. The website was integrated into the existing Livelink CMS structure.
To the website: www.caotina.ch.
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