The Zurich agency Campbell & Jones was founded in spring 2017 by Oscar Martin and Marc Steimer. The agency's claim is to surprise with unconventional and unique concepts and ideas in every project.
Chelsea Horiuchi joined the agency in 2019 as a senior project consultant. She has now been named the third partner. "Chelsea has been instrumental in building the agency," said Oscar Martin. "She has been an important part of the team from the beginning, with her great personal commitment and social vein. She has worked tirelessly and proactively for the further development of Campbell & Jones over the past four years," adds Marc Steimer.
Horiuchi already brought experience from the PR and communications industry and has successfully managed various large projects at C&J, such as for BMW Mini, Jelmoli or Microsoft Switzerland. "It quickly became apparent that in addition to project management, she is also strong in conceptualization and strategy development," Marc Steimer.
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Microsoft Switzerland has launched the third part of its campaign to highlight the importance of its local data centers in Zurich and Geneva. The focus is on the benefits of cloud technology for the Swiss healthcare industry, with Balgrist University Hospital as a showcase example. "Technological advances expand surgeons' capabilities, leading to better patient care," says Prof. Mazda Farshad, MD, Medical Director of Balgrist University Hospital. With this and other video testimonials, Microsoft Switzerland this week launched the third part of the campaign around its four data centers in the Zurich and Geneva regions. These are the heart of Microsoft's cloud infrastructure in Switzerland.
However, the campaign emphasizes not only the role of technology itself, but also its direct benefits for people in their work in the healthcare industry and for patients.
Previously, the campaign highlighted the role that technology plays for the financial sector for companies such as Bank Avera or for retailers and Migros. The campaign was developed by the Microsoft Switzerland marketing team in collaboration with the Campbell & Jones agency.
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"At Bank Avera, we support the digital demands of our clientele," says customer advisor Sabrina Zimmermann. This is one of the subjects of Microsoft Switzerland's campaign launched on Thursday around its two data center regions in Zurich and Geneva - the heart of Microsoft's cloud infrastructure in Switzerland. But the focus is not just on the technology itself, but on people - and how this technology benefits them in their work, Microsoft writes in a statement.
In total, the first part of the campaign covers three subjects with Bank Avera and is to be continuously supplemented with other clients. Among other things, these will be played out online as videos and can be seen at selected locations - for example, at Zurich Airport, where Microsoft's new headquarters are located.
The campaign was developed by the Microsoft Switzerland marketing team in collaboration with the Campbell & Jones agency. "Our goal with this campaign is not only to address a business audience. It allows us to make the innovative power of our cloud in Switzerland more tangible for the general population," says Nadine Nyffenegger, Head of Marketing Communications at Microsoft Switzerland. "The cloud has long been more than just a storage space for data. It is the key to computing power and services such as artificial intelligence for companies and organizations of all sizes in Switzerland."
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The Zurich department store Jelmoli has launched the "Green Act" in 2021. The strategy is intended to consolidate sustainability as an essential value within the company and to continue through future partnerships and activities.
With the "Green Act," the omnichannel department store wants to assume social responsibility and has appointed Karen Fleischmann as a sustainability ambassador as part of the initiative.
Together with Fleischmann, sustainability is to be lived and passed on in the long term and beyond shopping. Thus, on "Green Act Day," which will be held on Saturday, March 26, 2022, various events, innovations and products will be brought to life at Jelmoli.
The campaign by Campbell & Jones is intended to promote "Green Act Day" to customers and at the same time to pay tribute to Jelmoli's manifested sustainability strategy.
With the statement "We Act Green" Jelmoli wants to show responsibility and draw attention to the topic. The subjects with ambassador Karen Fleischmann, photographed by local producers, are intended to highlight the importance of proximity and trust in regional partners, as well as the relevance of the increased use of regional products at Jelmoli, in addition to a modern visual world. This message runs through the entire production, from the content of the subjects to the outfits and locations.
Various subjects will be played out in moving image and still format on the most important social media channels starting next week.
Responsible at Jelmoli: Cécile Moser (Head of Marketing & Communication), Carmen Hirzel (Content Lead), Martina Piechocinski (Digital Marketing Management). Responsible at Campbell & Jones: Chelsea Horiuchi, Marc Steimer, Oscar Martin (idea, concept and implementation). Responsible at Neighborhood Productions: Josy Le (DoP), Bon Wongwannawat (Photography), Giada Giorgio (Hair & Make Up), Daniela Correia (Styling). Responsible at Clockwork Digital: Sandro Jungi (Founder).
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