Camel Archives - m&k https://www.markt-kom.com/en/tag/camel/ The creative side of the economy Sat, 04 Jun 2022 10:57:15 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Camel Archives - m&k https://www.markt-kom.com/en/tag/camel/ 32 32 Wunderman Thompson verbreitet nordischen Genuss https://www.markt-kom.com/en/kreativity/kampagnen/wunderman-thompson-verbreitet-nordischen-genuss/ Thu, 13 Feb 2020 08:23:22 +0000 https://www.markt-kom.com/?p=119231 Wunderman Thompson

The small white nicotine pouches are strongly reminiscent of the Scandinavian tobacco product snus, which has been approved in Switzerland since the summer of 2019, in terms of appearance and method of use. However, Nordic Spirit is produced entirely without tobacco, which makes it a new product category.

To introduce this way of enjoying nicotine to adult Swiss consumers as an alternative to classic tobacco products, Wunderman Thompson developed a key brand design that links Nordic Spirit's Nordic DNA with Switzerland. Icy freshness thus runs through the entire 360-degree communication.

The new claim "Anytime. Anywhere." to succinctly point out the advantage that the pouches can be consumed anytime and anywhere.

The subjects will soon be used throughout Switzerland in print ads and online banners, as well as at the point of sale. Wunderman Thompson is also responsible for the new brand website including e-shop, which is intended to ensure a positive shopping experience and long-term customer loyalty.

Wunderman Thompson

Responsible at JTIAndreas Walser (Consumer Marketing Lead); Jose Antonio Antich (Consumer Activation Manager); Carina Achermann (Consumer Marketing Coordinator); Vanessa Bucher (POS Manager); Stefan Suter (RRP & FCT Lead); Philipp Meier (RRP Brand Manager). Responsible at Wunderman Thompson Switzerland: Swen Morath (Chief Creative Officer); Benjamin Franken (Creative Director); Marika Magnuszewska (Art Director); Christoph Schäfer (Copywriter); An Le (Head of Production); Curdin Montalta (Desktop Publisher); Nick-Patrick Herrmann (Business Director); Sonia Babu (Account Manager); Linda Gasser (Account Manager); Fabio Henggeler (Account Manager).

]]> Advico Young & Rubicam: Camel schickt fünf Freunde nach Shanghai https://www.markt-kom.com/en/markom/advico-young-rubicam-camel-schickt-funf-freunde-nach-shanghai/ Thu, 21 Jul 2011 14:36:20 +0000 https://www.markt-kom.com/?p=41614

The promotion is based on a microsite developed by Advico, on which five friends can register as a team and play together for the main prize. To do this, they have to collect lucky codes, which can be found in packets of cigarettes or in Fortune Cookies distributed at the POS. After entering the first five codes, each participant also receives a T-shirt with their name translated into Chinese. "Camel Access11" will be promoted with a comprehensive POS package, print ads, e-newsletters, direct mailings and a movie spot at the Orange Cinema Open Air. A Camel Swing Pack specially designed for the promotion is now available in stores.

Responsible at JT International: Sonja Hennecke, Cristina Musco Bächler, Irma de Gregorio. Responsible at AY&R: Markus Gut (CCO), Martin Stulz (CD), Oliver Glutz von Blotzheim (AD) Sandro Tissi, Elias Zurbuchen (graphics), Sven Rufer, Lena Nasdal (text), Jonathan Schipper, Emillia Vasella (consulting), Peter Koller/Discover IT (programming).

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