
The Freiburg-based communications agency bytheway.studio is expanding its management team: Pierre Dubosson is joining the team as Head of Operations and will take over the agency’s day-to-day management. With this appointment, Pierre Dubosson will be responsible at bytheway.studio, in particular, for managing strategic accounts and expanding the agency’s digital, communications, and event-related activities.
According to his own statements, Pierre Dubosson has many years of experience in the operational management of communications agencies and in handling complex client projects. His areas of expertise include the development of integrated digital solutions and the management of interdisciplinary projects. In his previous roles, he is said to have made a significant contribution to scaling up growing agencies.
In his new role, he is responsible for several key initiatives and will oversee the further development of the digital communication, visual communication, and events divisions. He will also help shape the expansion of the digital hub in Thun, which, according to the announcement, is a key component of bytheway.studio’s expansion strategy.

With the appointment of Pierre Dubosson, bytheway.studio is strengthening its leadership structure and will moving forward rely on a trio with clearly defined responsibilities: CEO Marc Mauron will focus on expanding the strategic Events division and further developing national and international accounts. Founder Pete Mager will concentrate on the agency’s strategic direction and its executive board. Pierre Dubosson will take over operational management and the company’s structural development.

With its presence in the cantons of Fribourg and Bern—particularly at its MediaParc location in Villars-sur-Glâne—bytheway.studio positions itself as an agency with a deep understanding of French-speaking and German-speaking Switzerland. According to the agency, this geographic and cultural foundation will serve as the basis for further establishing itself nationwide as a provider of strategic communication, digital communication, and events.
For more information about bytheway.studio, visit https://bytheway.studio available.
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