Fallegger succeeds Martin Hegglin, who left the company at the end of December 2018. Fallegger is responsible for managing sales and will sit on the executive board. At Brunner Medien, in addition to print solutions, he will also oversee portfolios in the areas of web and cross-media.
Freddy Fallegger has held various positions in the print and media business for more than 25 years: first as a printer and office sales clerk, then after various further training courses at "gib" and SKUGRA, among others, in a management position as an office customer advisor, and since 2008 as Key Account Manager and Marketing and Sales Manager. Fallegger has held various professional positions. Among other things, he was Head of Sales and Marketing and a member of the Executive Board at Abächerli Media in Sarnen.
The future of communication belongs to high-quality content that is published in a targeted manner on a wide variety of channels. Changing customer needs call for more differentiated solutions and new technologies open up more possibilities. Processes are being accelerated and communication is becoming cross-media. For this reason, Brunner has decided to align its strategy accordingly.
Focus on "Media with a future"
The curved red element stands out in the new logo. It stands for dynamism and passion, but also guarantees recognizability. The claim "Media with a future" replaces the previous subline. It signals the strategic claim to offer integrated communication solutions from a single source. The existing classic print is combined and supplemented with digital media. The new orientation underlines who Brunner Medien AG is and what it stands for. The company has changed on various levels. In concrete terms, this is reflected in the expansion of services. Employees have undergone further training in topics and fields of work such as cross-media management, database publishing, online marketing, brand management, storytelling, multimedia publishing, art direction and responsive web design.
