Brother Archives - m&k https://www.markt-kom.com/en/tag/brother/ The creative side of the economy Mon, 19 Dec 2016 06:07:16 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://www.markt-kom.com/wp-content/uploads/2024/07/favicon-150x150.png Brother Archives - m&k https://www.markt-kom.com/en/tag/brother/ 32 32 Brother: Jetzt gibt’s Cash back. https://www.markt-kom.com/en/kreativity/kampagnen/brother-jetzt-gibts-cash-back-/ Mon, 19 Dec 2016 06:07:16 +0000 https://www.markt-kom.com/?p=82670 Brother_1

Anyone who purchases one of 29 promotional models by the end of the year will receive up to 300 francs in cash back from Brother. This customer benefit has been prominently featured in the company’s communications.

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The lead agency, Glaswerk, handled everything from concept development and creative work to the planning of a nationwide, bilingual media campaign. The concept and design focus on stripping everything down to the essentials.

Promotional logos in speech bubble format show customers at a glance how much they save per device. The promotion is advertised through online banners, text-and-image ads, and newsletter placements in media tailored to the target audience. An AdWords campaign supports the promotion during the three-month promotional period, and at the point of sale, flyers, posters, and device stickers provide information about the promotion.

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Contact at glaswerk: Melanie Müller (Consulting); Tobias Gläser (Senior Consultant); Clovis Wieske (Creative).

]]> Glaswerk: Lieber gleich beschriften https://www.markt-kom.com/en/markom/glaswerk-lieber-gleich-beschriften/ Wed, 14 Oct 2015 12:01:52 +0000 https://www.markt-kom.com/?p=72129

Boss or Jacqueline? Each campaign motif is based on a short story that, once read, triggers an entire movie in the mind. Each motif invites and provides insights into the world between disorder and order. "Who actually owns ...?" "Where is actually ...?" Everyone is familiar with these situations - and the solutions will surely soon be too. The key visuals are an illustration of the advantages of the various Brother labeling devices.

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A mix of online and offline communication, of selected target group approaches and widely distributed POS advertising media, and of dealer and end-customer communication are designed to attract attention, convince customers, and bring more customers into dealers' showrooms. Every customer receives a free giveaway with every promotional model of the labeling devices: A Moleskine notebook worth 25 Swiss francs. The notebook is available in a choice of three colors.

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Responsible at Glaswerk: Tobias Gläser (Consulting), Melanie Müller (Consulting), Clovis Wieske (Creation), Michel Kaiser (Creation), Ralph Müller (Creation), Moritz Schuler (Digital), Daniel de Souza (Digital).

 

]]> Glaswerk: Kampagne für Brother https://www.markt-kom.com/en/markom/glaswerk-kampagne-fur-brother/ Wed, 15 Jan 2014 07:05:26 +0000 https://www.markt-kom.com/?p=58719 Brother's latest all-in-one inkjet printers offer small businesses and the self-employed maximum economy in ink cartridge consumption. According to the press release, this argument is presented in the nationwide advertising campaign as a "Print 3.0 advantage" and the multifunction printer, which also scores with its attractive design, is staged as a "bull's eye". Publicity reports in special interest magazines and emotionally animated banners in high-reach online media are supplemented by search engine marketing. Advertising measures at the POS round off the early-year product campaign.

 

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Responsible at Glaswerk: Tobias Gläser (Consulting & Conception), Melanie Müller (Junior Consulting), Sibylla Rotzler (Text), Jakob Schiratzki (Art Direction), Anja Grob (Junior Art Direction), Daniel de Souza (Web Design & Publishing). Responsible at Glaswerk Design - Agency for Design & Communication: Tobias Gläser (Management).
 

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