WEConnect International was established as a certifying body worldwide to ensure that companies that are at least 51 % owned, managed and controlled by one or more women can grow with WBE (Women's Business Enterprise) certification. Leading companies such as Deloitte, The Estée Lauder Companies Inc, Johnson & Johnson, UBS, Mondelēz International, SAP, Nestlé, to name a few, are members of this program.
Seeing purchasing behavior through women's eyes also holds significant potential for business, which needs to be explored further.
"Brandsoul has always been predominantly run by women. Therefore, the recognition of the certification is a great step forward," says Carole Ramuz, Owner of Brandsoul.
Brandsoul is already working with companies that share these goals and values. Among others Equal Voice by Ringier, Bagatt Launch by AstorMueller - Tech meets Shoe Excellence, Edit-a-thon "Women for Wikipedia" by Wikipedia, SRF.
At the age of 27, Andrej Isler founded X-act and helped shape the development of the event marketing and live communication scene in Switzerland. With "The Happening LCC", Isler wants to take two steps further in the field of event and brand experience. "Immersive Experiences" is the subtitle of his new company. With the support of multimedia and digital media, event participants will be able to immerse themselves in multisensory worlds. Brand messages would be made tangible there with the illusory stimulus and remain better in the minds of the participants. "The focus of The Happening is not on technology, but on people, their needs and sensations," explains Isler.
The wording "The Happening" comes in origin from New York action artist Allan Kaprov. "The interactive way Allan Kaprov lived out his art is inspiring," Isler continued. "It's always about the moment. It's moments that shape, that are remembered, and that's where we pick up with The Happening. We're using our years of knowledge and leveraging new technology capabilities to engage all six senses and create a powerful, focused and high-quality momentum." In addition to events and brand experiences, The Happening also offers interactive exhibitions, show productions, cultural and art experiences and other events.
With "Creating Future" to company transformation
Under the motto "Inspire. Activate. Change," Andrej Isler wants to help companies reposition themselves with "Creating Future. A cultural change and psychological empowerment of employees are at the center of this, he says. "The formats of "Creating Future", activation campaigns, transformation consulting and Future Labs, take a holistic approach and focus on people as a success factor for successful change," Isler elaborates. "In this way, stakeholders' creative competence and ability to cooperate are promoted and the emotional acceptance of change is increased."
In "Creating Future," interactive formats with playful elements are intended to stimulate new thinking and intrinsic motivation. In addition, the focus is on developing a vibrant corporate culture in which strategies are made effective through a high level of commitment. "This activation of human resources creates a sustainable basis for innovation and resilience in the company," Isler emphasizes.
Creating Future" is organized as an agile competence and creative hub with a network of industry experts and futurologists. Depending on company-specific goals, an interdisciplinary team and program are put together.
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Numerous agencies submitted their concepts for the pitch and competed for the multi-year Marionnaud budget. In the end, Marionnaud Brandsoul was awarded the contract. The agency was able to convince with its overall concept. This is the second time that Marionnaud has chosen Brandsoul as its agency of choice.
"When awarding the pitch, it was important to us that we are understood as a brand and can access a broad spectrum of expertise from our partner. With Brandsoul, we have an agency at our side that has already proven many times in the past how brand experience can be successfully implemented in line with the spirit of the times. We are therefore looking forward to continuing our cooperation and are sure that together we can make a difference," Martina Müller, Customer Experience & Marketing Director, was quoted as saying.
The multi-year mandate includes the design of national POS promotions, mailings, leafets, posters as well as the development of icons. Furthermore, the production of animated visuals, radio spots and event concepts is planned.
"We are of course very happy that we could convince again with our creativity and know-how and that we can continue the already existing cooperation. Marionnaud is a highly interesting and agile brand that inspires us very much," says Carole Ramuz, CEO of Brandsoul.
The first works will be realized already in April.
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Carole Ramuz, CEO of Brandsoul explains in an interview with Expodata that the right step was taken at the right time with the perfect partner.
Expodata: Carole Ramuz, what does a (post-)Corona day in the life of the CEO and Brandsoul look like compared to a previous day?
Carole Ramuz: The days are as long, if not longer, as before Corona. On the one hand, this is because we have no planning certainty in the event area and, on the other hand, because we have to react in advance to the decisions of the Federal Council or the canton. This makes the organization considerably more difficult and, of course, generates additional expenses.
Will Corona ever settle down again and make it possible to do business as we were used to? What will happen with trade fairs and events in Switzerland?
With or without Corona, we are in a very exciting and forward-looking time. The Corona situation has accelerated the paradigm shift. This affects various event formats and, of course, trade shows. The time is here to rethink and reinvent old formats. What will remain, however, is the basic need to meet in person, to network and to exchange ideas. To date, no digital format can completely replace this. The current time is therefore demanding for agencies and customers, but also leaves room for something new.
How did Brandsoul respond to Corona and how can opportunities be generated for the live communications industry?
Once the scope of the limitations was clear, we proactively approached our customers and presented suitable alternative ideas. We also positioned ourselves primarily in the areas of content production for experiential marketing, digital media, films and hybrid events. With regard to the latter, we worked with Vantage, our partner joined forceswho brings many years of technical expertise and perfectly complements our creative content for such events. This allows us to offer our customers an all-round package.
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Creativity and technical safety
Jürgen Künkel, Managing Partner of Vantage, is also pleased with the collaboration: "Brandsoul brings the creativity, we bring the technical security, this is a perfect complement to be able to pick up the customers creatively, securely and holistically".
To meet the rapid changes in the event industry due to digitalization, Brandsoul has been positioning itself in the digital area and brand communication and content development for some time and has now found the perfect partner in Vantage. By combining brand-specific content and digital implementation, they develop tailored and contemporary measures for a broad client portfolio. Since the Covid lockdown, more than 80 projects have already been implemented in various formats.
Both Brandsoul and Vantage remain independent companies, but share a common goal.
Forming the new Brandsoul account team: Ariane Schönbächler and Michelle Fisera (from left to right).
In addition to years of event expertise, Michelle Fisera planned and produced films of all kinds for various brands for 17 years. She complements the agency in the area of film for moving image content, among other things. Ariane Schönbächler previously worked as a trained communications specialist at PR and communications agencies.
The Future Lab is the result of a collaboration between the SwissTech Convention Center on the campus of the Ecole polytechnique fédérale de Lausanne (EPFL) and the Zurich-based communications agency Brandsoul. The aim of the Future Lab is to provide national and international companies with industry-relevant insights from the world of research and to transfer the knowledge gained to their business - in one of the world's leading innovation hubs.
The two- to five-day Future Labs are individually adapted to the company's wishes in terms of form and content. Depending on requirements, various megatrends such as mobility, digitalization or robotics can be experienced cognitively and emotionally in an inspiring environment for 10 to 500 participants.
In addition to workshops, company visits and presentations by key figures from business and research, the Future Lab also consists of thematic side activities that make the Future Lab the perfect platform for innovation and exchange.
Around 2,000 employees from the various media and products of Tamedia, Switzerland's largest private media group, traveled from all parts of the country to experience the company's identity and diversity up close in a festive evening.
In addition to a broad culinary selection from all over the world, the guests were able to benefit from a first-class entertainment and show program. Through targeted communication measures and an elaborate, scenographic staging, Brandsoul developed a platform that offered the opportunity for exchange and supported the employees' loyalty to the company in the long term.
As a strategic partner, Brandsoul also designed all the content and created the perfect space for the executives from all over the world who had come together to exchange ideas. United Grinding is a global leader in hard finishing. The concept for the management meeting was to underline the growth strategy on the one hand, and to promote innovation and entrepreneurial risk management on the other. The venue and the supporting program were thematically completely adapted to these contents.
As a "grand finale," Brandsoul projected a 3D mapping tailored for the conference over the rooftops of Zurich. Executives were able to take in the video message from the location. This made them feel all the more connected to the company and motivated to participate in the growth of United Grinding Group.
Strengthening children and young people! That is the declared goal of the Jacobs Foundation. With this in mind, the Jacobs Foundation focused on children and their families as part of its anniversary. Brandsoul coordinated a multifaceted day event for this purpose, which not only provided a lot of fun and good humor for the guests, but at the same time informed them about the projects and the commitment of the foundation. Brandsoul was responsible for the entire production. The festivities took place on September 28, 2014 at Puls5 in Zurich West.
The Jacobs Foundation is a globally active foundation in the field of child and youth development. The entrepreneur Klaus J. Jacobs founded it in Zurich in 1989. The Jacobs Foundation supports research projects, intervention programs and scientific institutions with an annual budget of around 40 million Swiss francs. On the occasion of its 25th anniversary, the Jacobs Foundation celebrated a colorful family party with children, young people and parents.
More than 3,000 young and old spectators accepted the Foundation's invitation to Puls5 and were enthralled by numerous attractions: performances by the cult children's bands "Tischbombe" and "Schtärneföifi," clown Cinella, presenter Kiki Maeder, and a huge play and action area dedicated to the Foundation's projects for the development of children and young people ensured plenty of good cheer. As a highlight, the spectators were able to witness live how a 25-meter-long chocolate sculpture was built, which was officially crowned as a world record by Guinness World Records in the afternoon.
Brandsoul designed and coordinated a 150th anniversary show and exhibition. The celebrations took place in Switzerland, France, USA and Canada.
The core business of the Swiss manufacturer of medical compression textiles is the prevention and pain relief of impaired blood circulation and venous disorders. The company wanted to properly celebrate this important milestone with a worldwide campaign.
3000 guests, consisting of senior management, employees, guests of honor, family members and representatives from politics and society, gathered at various events. Throughout the anniversary year, events were implemented in Montreux (CH), Huningue (FR), Atlanta (US), Montreal (CA), St.Gallen (CH). This was communicated via various touchpoints such as an anniversary exhibition, a show act and company letters (CEO).
Julia Kallmeyer, a passionate producer, took over the role of Head Production / Senior Producer at Brandsoul on July 1, 2014 and thus directly supports the management. Samantha Zangger will lead projects and campaigns as Brand Experience Manager.
In her role, Julia Kallmeyer will be responsible for projects and campaigns. She is also responsible for purchasing third-party creative services. She will thus assume a key function in project management between client needs and service delivery. Samantha Zangger will bring in her previous experience in the field of communication and events to create successful experiences out of projects.
"With Julia and Samantha, we have two women who fit our spirit perfectly and also work in a very client-oriented way," says Carole Ramuz, owner and managing director at Brandsoul. For almost 20 years, the agency, which sees itself as a storyteller, has been implementing strategies and cultural work for a renowned clientele in a tangible way with a lasting effect.