The Basel-based communications agency bom! has developed the corporate identity for the Canton of Basel-Stadt’s new climate development program, Klimpact. According to the agency, the result is a colorful, playful visual identity designed to convey complex climate issues in a simple and understandable way, spark curiosity, and encourage participation.

Klicmpact Corporate Identity: Lightness Instead of Sacrifice

According to the press release, anyone who wants to inspire people with new ideas and motivate them to take action must address them in a positive way. This is particularly crucial when it comes to climate communication. Instead of lecturing or using abstract messages, bom! focuses on lightheartedness, humor, and direct, understandable language as part of Klimpact’s identity. The focus is not on problems and sacrifice, but on the opportunities to make everyday life more climate-friendly.

«Through intensive discussions with the project managers, we delved into the subject matter and developed the communication strategy. The challenge was to remain scientifically precise while at the same time communicating in a lighthearted, understandable, and engaging way,» explains Maja Hartmann, Creative Director at bom! communication.

Collages Related to Basel

At the heart of the corporate identity are collages that combine people, everyday objects, and surprising elements. The visual style is colorful, vibrant, and full of details waiting to be discovered. Basel is present in every collage—sometimes obvious, sometimes only apparent at second glance. Klimpact is not meant to remain abstract, but rather to be anchored in the everyday lives of Basel’s residents.

Cardboard displays, stickers, and postcards

The playful design runs through all communication channels. For the launch event on October 12, 2026, bom! developed, among other things, large-format cardboard displays and stickers that bring the visual world to life in a three-dimensional way.

To ensure that Klimpact remains visible beyond the event, sticker postcards will be distributed throughout the city via the Kulturbox. The campaign will be rolled out in phases. Additional measures, including social media posts and videos, will follow to raise Klimpact’s profile across various channels.

Ideas for a More Climate-Friendly Daily Life

Klimpact is a development program run by the Climate Office of the Canton of Basel-Stadt. It supports new initiatives and solutions for a more climate-friendly everyday life. The program focuses on consumption, food, and mobility—three areas in which many of the emissions generated originate outside the canton’s borders. We are looking for ideas that make repairing and reusing easier, make sustainable eating more appealing, or simplify climate-friendly travel.

More information: https://www.bombasel.ch

Contact person at bom! communication: Maja Hartmann (Creative Direction, Consulting), Simone Hörler, Ephraim Ebertshäuser, Jana Wüst (Graphic Design)

Person in charge at the Canton of Basel-Stadt: Barbara Tank (Communications), Christine Ziegler and Christian Schirmer (Project Management), Climate Office

New website from bom! communication to mark its fifth anniversary

The Basel-based communications agency bom! communication is celebrating its fifth anniversary and, according to the agency, is treating itself to a brand-new website. The site not only showcases what bom! communication has accomplished over the past five years, but above all, what the agency has to offer today.

In the summer of 2021, bom! was founded in Basel by Maja Hartmann and Michael Schär. Since then, the agency has grown—and so have its team, its client base, and its range of services. So it’s high time for its own website to catch up.

Over 150 pages with dynamic links

According to the press release, the new website is much more than just a website. More than 150 pages of human-written content, dynamically linked to one another, are designed to create a user experience that never ends and always remains exciting. No matter where visitors enter the site, they should be able to find their own path through the content and discover something new time and time again. bom! communication thus demonstrates how the agency thinks, operates, and what it offers.

Humor as a Hallmark

Five years may be a reason to celebrate, but they’re certainly no reason to grow up—and definitely no reason to rest on one’s laurels, according to the agency. That’s why the typical bom! humor remains ever-present. This is evident in the «Word of the Day» section and in the fact that the website automatically names an “Employee of the Hour” every hour.

The website was created entirely in-house, from the concept to the design, programming, and text.

bom! is the Basel-based communications agency specializing in SMEs, strategy, branding, and corporate design. The agency supports companies and institutions through every stage—from strategic consulting and concept development to the creation and implementation of effective communications.

Contact person at bom! communication: Michael Schär and Maja Hartmann (Overall Responsibility, Concept, and Copy), Andrea Hildbrand (Art Direction and Creative), Simone Hörler, Ephraim Ebertshäuser, Jana Wüst, Florian Bürgi (Creative), Eliane Weisskopf (Project Management).

More about the new website: https://bombasel.ch