Boff. is hiding Easter eggs again this year. For clients, friends, people who belong. In 2026, the Bern-based creative agency's legendary ritual is going digital - and bigger than ever before. 5000 eggs, one of them golden, an Omega × MoonSwatch as the main prize and personalized videos for everyone who finds one. This is the Main Egg Energy 2026.
5000 eggs, one digital room
The idea is simple: you go to the website, search, click, win - or not. Just like a real Easter egg hunt. Behind this simplicity is a well thought-out digital experience that runs on a completely canvas-based web front end. No classic interface, no scrolling - just an endless, living room full of eggs. 5000 of them. One is golden. 249 lead into the draw. The rest? Empty. Just like in real life.
Click with ASMR effect
The page doesn't just live from the excitement - it lives from the clicking. Each egg cracks open with a rich sound. Empty, Raffle, Golden - each state has its own sound, its own vibration on the cell phone. Pure ASMR. You can hear immediately whether you've won - before you see it. The satisfying popping of the eggs is no coincidence, but part of the experience. It's addictive. You keep clicking, even if you know that the next ten will be empty.
Personalized videos in real time
Anyone who uncovers a raffle egg or the golden egg enters their first name - and within seconds receives a personalized video that is generated exclusively for them. The golden egg? Your own storyboard. A moment of its own. Unmistakable.
Home-grown for customers and friends
Boff-Main-Egg Energy is not a customer project. It is a home-grown project - for everyone who travels with the agency. For clients, partners, friends. An idea that shows what happens when a creative agency invests its own energy in itself: a complete digital campaign, conceived, produced and realized from a single source. Web development, production design, camera production - all under one roof. The result is an experience that feels like Easter. But somehow cooler.
The website is already live at https://egg-energy.boff.ch.
Responsible at Boff.: Yves Farine (Web Realization), Alejandro Ortega (Production Design), Lukas Affolter (DOP / Camera), Concept & Production: Boff.
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In the hectic pre-Christmas period, the many Christmas adverts are once again competing for attention and the well-intentioned Christmas cards are piling up in the wastepaper basket. In order to stand out from the crowd, construction machinery dealer Avesco, which is primarily known for the US brand Caterpillar, came up with the concept for a special kind of Christmas campaign.
The Christmas campaign consists of presenting something that has never existed in this form before: probably the biggest Christmas güetzi in Switzerland.
"We want to surprise our customers with something special, put a smile on their faces and attract positive attention - in our industry and beyond. In the recipe video, we show how spectacularly we baked this Güetzi: With the help of our machinery," says Avesco Marketing Manager Philipp Pongracz.
The CEO of Avesco, Marcel Rüfenacht, guides us through the film with a good dose of self-irony as the boss in the baking studio.
Integrated measure: digital and as a Christmas present
The Christmas campaign is designed as an integrated measure: it is played out with the video on social media and the giant 26-centimeter-diameter Güetzi are sometimes presented to customers as a Christmas gift.
In addition to raising awareness among existing and potential customers, other aims of the campaign are to strengthen the emotional bond with the Avesco brand and to convey the tongue-in-cheek message that the company does not take itself too seriously and also implements unusual projects for its customers with courage and boldness.
The idea for the Christmas campaign originated at Avesco, which refined the concept together with the Bern-based video production agency Boff. Avesco's in-house construction machinery mechanics made the special baking utensils, such as a drill whisk, dough kneading attachment for handling excavators and a large excavator cookie cutter.
Responsible at Avesco: Philipp Pongracz (Head of Marketing, Concept/Idea). Responsible at Boff: Yves Farine, Alejandro Ortega (video production).
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Sensitizing and appealing to a young, male and boisterous target group is at the heart of the Campaign. Difficult to reach and resistant to instruction, this target group is a tough one, as Boff writes in a press release. To ensure that the young men are nevertheless picked up, the interactive campaign focuses on ambition and self-determination.
In the video, viewers can decide for themselves how the story continues - "Bandersnatch" versus swimming accidents. Gamification without fatal consequences. It forms the heart of the campaign and works on all end devices without additional apps or plug-ins. To make the story experience perfect, great importance was attached to performance and speed. No waiting, no stuttering - the focus here is on the fun of the game.
With the seemingly limitless possibilities offered to players, various overlay effects and audio designs can be integrated directly and quickly. The user quickly recognizes when he makes a mistake and is thus sensitized during the game.
A bold and contemporary design was developed in collaboration with the Bern-based agency Pixelfarm to ensure that the "Save your friends" campaign also corresponds visually to the target group. The logo, color scheme, font and overall identity of the campaign were created with the aim of appealing to young men. The design was to be summery, adventurous and "fresh".
The seriousness was alluded to with the "dark mode" and underlined with the signal colors red and green. In order to accentuate the core of the initiative - the interactive game - even more clearly, classic game elements were deliberately used. The design is intended to be fun, thought-provoking and in keeping with the spirit of the times.
The website was developed "mobile-first" in three languages and optimized for use on cell phones in horizontal mode, as according to Boff, more than 90 percent of users will visit the campaign on their cell phones. The site was to be kept lean, performant and simple. Future content can be easily created, translated and uploaded by Visana itself.
The campaign journey starts with the entry point, which is intended to kick off the story. Boff also created advertising material for Instagram, Facebook, Snapchat, YouTube and programmatic that directly and boldly formulates the call to action: "Can you survive a day on the water?".
Responsible at Visana: David Müller (Head of Corporate Communications), Melanie von Arx (Campaign Manager), Simon Stettler (Co-Campaign Manager). Responsible at SLRG: Philip Binaghi (Communication and Marketing). Responsible at Boff: Adrian Berteletti, Alejandro Ortega, Yves Farine; Mirio Bähler (Audioflair), Thierry Lüthi (Audioflair), Filip Jägerlöv (Blue Billywig). CI/CD: Pixelfarm. Sound design and audio production: Audioflair.
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